Search Marketing Manager (Remote, Detroit)

About this kind of role

What a Search Marketing Manager (Remote, Detroit) usually does. The employer's own details are in the listing.

Typically does: A Search Marketing Manager plans, executes, and optimizes online advertising campaigns, primarily focused on search engines like Google and Bing. This involves keyword research, ad copy creation, bid management, and performance analysis to maximize return on investment. They also monitor industry trends and competitor activities to identify opportunities for improvement and stay ahead of the curve. Reporting on campaign performance and making data-driven recommendations are key responsibilities.

Tools and skills: Proficiency in Google Ads, Bing Ads, Google Analytics, keyword research tools (like SEMrush or Ahrefs), and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to interpret data to drive strategic decisions often thrive in this role.