Search Marketing Manager (Remote, Nashville)

About this kind of role

What a Search Marketing Manager (Remote, Nashville) usually does. The employer's own details are in the listing.

Typically does: A Search Marketing Manager plans, executes, and optimizes online advertising campaigns, primarily focused on search engines like Google and Bing. This involves keyword research, ad copy creation, bid management, and performance analysis to maximize return on investment. They also monitor industry trends and competitor activities to identify opportunities for improvement and stay ahead of the curve. Reporting on campaign performance and making data-driven recommendations are key responsibilities.

Tools and skills: Proficiency in Google Ads, Bing Ads, Google Analytics, and keyword research tools is essential, alongside strong analytical, communication, and project management skills.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and the ability to thrive in a data-driven environment typically excel in this role.