Search Marketing Manager (Remote, Panama City) at Blacksmith Agency in Pennsylvania, United States

Job Description

About this kind of role

What a Search Marketing Manager (Remote, Panama City) usually does. The employer's own details are in the listing.

Typically does: A Search Marketing Manager develops and implements strategies to increase a company's visibility in search engine results pages. This involves managing paid advertising campaigns, optimizing website content for search engines, and analyzing website traffic and search trends. They often conduct keyword research, monitor competitor activity, and collaborate with other marketing teams to ensure alignment. The role focuses on driving qualified traffic to a website and improving overall online performance.

Tools and skills: Proficiency in Google Analytics, Google Ads, Search Engine Optimization (SEO) tools like SEMrush or Ahrefs, and strong analytical and data interpretation skills are essential.

Good fit for: Individuals with a strong analytical mindset, a passion for digital marketing, and a desire to stay up-to-date with the ever-changing landscape of search engine marketing often excel in this role.

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