Search Marketing Manager

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Written by AI from the job title and company, not by Round Barn Labs, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Search Marketing Manager at Round Barn Labs is responsible for developing and executing comprehensive search marketing strategies to enhance online visibility and drive traffic to our digital platforms. This role encompasses managing search engine optimization (SEO) initiatives, paid search campaigns, and analytics, ensuring alignment with the broader marketing objectives of the organization. The successful candidate will collaborate with cross-functional teams to optimize content, leverage data-driven insights, and achieve measurable results in search engine rankings and conversion rates.

Job Responsibilities

• Develop and implement SEO strategies to improve organic search rankings for targeted keywords.
• Manage and optimize PPC campaigns across platforms such as Google Ads and Bing Ads.
• Conduct comprehensive keyword research and competitive analysis to identify opportunities for growth.
• Monitor website performance through tools like Google Analytics and SEMrush, providing regular reports and insights.
• Collaborate with content creators to ensure best practices in on-site optimization and content relevance.
• Stay current with industry trends and algorithm updates to ensure compliance and effectiveness in search marketing efforts.
• Implement A/B testing strategies to optimize landing pages and ad copy for maximum conversion rates.
• Lead keyword tracking initiatives and adjust strategies based on data-driven findings and market conditions.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in search engine marketing, including both SEO and PPC.
• Proficiency in Google Analytics, Google Ads, and other SEO tools such as Moz and Ahrefs.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Certifications in Google Analytics and Google Ads are preferred.

Technologies & Tools

The Search Marketing Manager will utilize a variety of technologies and tools to effectively execute their responsibilities. This includes platforms such as Google Analytics for website performance tracking, Google Ads for managing paid campaigns, SEMrush and Ahrefs for competitive analysis and keyword research, as well as project management tools to streamline collaboration within the marketing team.

Ideal Candidates

The ideal candidate for the Search Marketing Manager position will possess a strong analytical mindset coupled with creative problem-solving abilities. They should exhibit a passion for digital marketing and a commitment to staying updated with the latest trends in the industry. Strong organizational skills and attention to detail are essential, as is the ability to thrive under pressure and manage multiple tasks simultaneously. A proactive approach to learning and implementing new strategies will also set an excellent candidate apart in this vital role.