Search Marketing Manager

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Written by AI from the job title and company, not by Sentic, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Search Marketing Manager at Sentic, you will play a crucial role in developing and implementing effective search marketing strategies to enhance our online visibility and drive organic traffic. You will be responsible for overseeing all aspects of search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. Your expertise will help to increase brand awareness, maximize conversions, and achieve business objectives while working collaboratively with cross-functional teams to ensure a cohesive approach to digital marketing.

Job Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings.
• Manage paid search campaigns, including budget allocation, bid strategies, and ad copy optimization.
• Conduct keyword research and competitive analysis to inform SEO and PPC efforts.
• Analyze website performance metrics and provide actionable insights for improvement.
• Collaborate with content teams to create optimized content that enhances search visibility.
• Stay current with the latest search engine algorithms and digital marketing trends to adapt strategies accordingly.
• Monitor and report on campaign performance, presenting key findings to stakeholders.
• Manage and mentor junior team members to foster skill development and knowledge sharing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in search marketing, including SEO and PPC management.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms.
• Experience with PPC platforms, particularly Google Ads and Bing Ads.
• Excellent analytical skills with the ability to interpret data and derive insights.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

In this role, you will leverage a variety of technologies and tools to achieve optimal results in search marketing. Key tools include Google Analytics for tracking and measuring website performance, Google Ads for managing PPC campaigns, SEMrush or Ahrefs for keyword research and competitive analysis, and other SEO tools like Moz or Screaming Frog for site audits and optimization. Familiarity with HTML, CSS, and content management systems (CMS) is also beneficial for executing and implementing campaigns effectively.

Ideal Candidates

The ideal candidate for the Search Marketing Manager position at Sentic will possess a blend of creativity and analytical thinking, demonstrating an ability to craft innovative strategies informed by data insights. They will be results-oriented, capable of driving measurable outcomes through strategic planning and execution. Strong leadership and mentorship skills are essential, as is a dedication to continuous learning in the ever-evolving digital landscape. Exceptional communication skills will enable them to collaborate effectively with diverse teams and communicate findings clearly to stakeholders.