Search Marketing Manager

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Written by AI from the job title and company, not by The Keller Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Keller Group is seeking a highly skilled and motivated Search Marketing Manager to lead our search engine marketing efforts. This role requires a strategic thinker with a strong background in SEO and SEM, capable of driving organic and paid search initiatives to enhance our online visibility and overall marketing performance. The ideal candidate will work closely with cross-functional teams to develop and implement effective search marketing campaigns, analyze key performance indicators, and ensure alignment with our business objectives.

Job Responsibilities

• Develop and execute comprehensive search marketing strategies to increase organic traffic and improve search engine rankings.
• Manage and optimize paid search campaigns across platforms such as Google Ads and Bing Ads, ensuring maximum ROI.
• Conduct keyword research, competitive analysis, and on-page/off-page SEO audits to drive better results.
• Collaborate with content teams to create effective and SEO-friendly content that aligns with our brand and audience.
• Monitor, analyze, and report on performance metrics, providing actionable insights to enhance campaign effectiveness.
• Stay up to date with industry trends, algorithm changes, and best practices to continuously improve our search marketing efforts.
• Manage and mentor junior team members, fostering a culture of learning and development within the search marketing team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in search engine marketing (SEM) and search engine optimization (SEO).
• Proficiency in keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.
• Expertise in Google Analytics and other analytics tools for monitoring campaign performance.
• Strong understanding of PPC best practices and experience managing significant advertising budgets.
• Excellent analytical, problem-solving, and project management skills.
• Strong verbal and written communication skills, with the ability to present data-driven insights effectively.

Technologies & Tools

The Search Marketing Manager will utilize a variety of technologies and tools to execute their role effectively. These include, but are not limited to, Google Ads, Bing Ads, Google Analytics, Search Console, SEO auditing tools (such as SEMrush and Ahrefs), and various content management systems. Familiarity with marketing automation platforms will be beneficial for optimizing workflows and enhancing reporting capabilities.

Ideal Candidates

Ideal candidates for the Search Marketing Manager position at The Keller Group are proactive and analytical professionals who thrive in a performance-driven environment. They possess a passion for digital marketing and a commitment to staying current with industry trends and advancements. Strong teamwork skills and the ability to mentor others are essential, as is a creative mindset that helps in developing unique strategies. Attention to detail and results-oriented thinking are crucial qualities that will enable the individual to excel in this position.