Search Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Venteon, so some details may not match this job. The employer's own page has the real description.

Overview

The Search Marketing Manager at Venteon plays a pivotal role in developing and executing comprehensive digital marketing strategies to increase online visibility and drive both traffic and conversions. This position is responsible for overseeing SEO and PPC initiatives, managing budget allocation while optimizing campaigns to ensure maximum return on investment. The ideal candidate will analyze performance metrics, stay up to date with industry trends, and collaborate with cross-functional teams to enhance overall digital presence and brand awareness.

Job Responsibilities

• Develop and execute search marketing strategies including SEO, PPC, and content marketing.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Monitor and analyze performance data, generating reports to provide insights and recommendations.
• Implement on-page and off-page SEO best practices to improve organic search rankings.
• Manage and optimize PPC campaigns across various platforms including Google Ads and social media.
• Collaborate with content creators to ensure alignment between content strategy and search marketing goals.
• Stay current with industry trends, algorithm changes, and emerging technologies in digital marketing.
• Work closely with analytics teams to measure and enhance the effectiveness of marketing initiatives.
• Manage budget allocation for search marketing campaigns, ensuring cost-effectiveness and efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in search marketing, with a focus on SEO and PPC.
• Proficiency with search marketing tools such as Google Analytics, SEMrush, Ahrefs, and Google Ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Knowledge of web development technologies (HTML, CSS, JavaScript) is a plus.
• Experience with A/B testing and conversion rate optimization strategies.

Technologies & Tools

The Search Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including Google Analytics for tracking website performance, SEMrush for SEO analysis and keyword tracking, Google Ads for managing pay-per-click campaigns, and various marketing automation software to streamline workflows. Familiarity with content management systems (CMS) and social media advertising platforms is also essential for effective campaign execution.

Ideal Candidates

The ideal candidates for the Search Marketing Manager position will possess a strong analytical mindset, exceptional problem-solving abilities, and a passion for all things digital. They should be detail-oriented, capable of managing multiple projects simultaneously, and comfortable in a fast-paced, results-driven environment. A proactive attitude, creativity in approaching marketing challenges, and the ability to adapt to changing market conditions will be key characteristics that align with the values at Venteon.