Search & Social Marketing Manager

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Written by AI from the job title and company, not by Akkodis, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Search & Social Marketing Manager at Akkodis will be responsible for developing and executing integrated marketing strategies that enhance brand visibility, engagement, and lead generation across various digital platforms. This role encompasses managing SEO and paid advertising campaigns, optimizing social media outreach, and analyzing performance metrics to ensure alignment with overall business objectives. The ideal candidate will leverage their expertise in search and social marketing to drive sustainable growth and establish Akkodis as a leader in the digital space.

Job Responsibilities

• Develop and implement comprehensive search and social media marketing strategies to increase brand awareness and engagement.
• Conduct keyword research, competitive analysis, and market trend assessments to inform SEO and PPC tactics.
• Manage and optimize paid search campaigns across platforms such as Google Ads and Bing Ads.
• Oversee social media strategies, including content development, audience targeting, and engagement metrics.
• Monitor and analyze website performance using analytics tools to improve conversion rates and user experience.
• Collaborate with cross-functional teams to align marketing efforts with business objectives and product launches.
• Prepare and present performance reports to stakeholders, providing insights and recommendations for continuous improvement.
• Maintain knowledge of the latest trends in digital marketing and emerging technologies to keep strategies relevant and effective.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on search and social media marketing.
• Proficient in using SEO tools such as SEMrush, Moz, or Ahrefs.
• Experience with pay-per-click advertising and social media ads, including Facebook Ads and LinkedIn Ads.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

This role typically utilizes a variety of technologies and tools essential for digital marketing success. Key platforms include Google Analytics for performance tracking, Google Ads for pay-per-click campaigns, and social media management tools such as Hootsuite or Buffer. Additionally, familiarity with content management systems (CMS) like WordPress and email marketing software such as Mailchimp is highly beneficial.

Ideal Candidates

The ideal candidate for the Search & Social Marketing Manager position will possess a curated blend of creativity and analytical thinking. They should be innovative, detail-oriented, and have a proactive attitude towards problem-solving. Strong interpersonal skills are vital for effective collaboration with cross-departmental teams. A genuine passion for digital marketing, a commitment to continuous learning, and adaptability to the dynamic nature of the industry will further enhance their suitability for this role.