Segment Marketing Manager, Commercial

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Written by AI from the job title and company, not by ChargePoint, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Segment Marketing Manager for Commercial at ChargePoint will be responsible for developing and executing comprehensive marketing strategies tailored to the commercial sector. This role encompasses identifying market opportunities, conducting competitive analysis, and collaborating with cross-functional teams to drive brand awareness and adoption of ChargePoint solutions. The manager will be instrumental in ensuring our offerings meet the needs of commercial clients while also achieving business growth objectives.

Job Responsibilities

• Develop and implement targeted marketing strategies for the commercial segment to drive customer engagement and sales growth.
• Conduct market research and competitive analysis to identify trends and opportunities within the commercial sector.
• Collaborate with product management and sales teams to ensure alignment of marketing efforts with business objectives and customer needs.
• Create marketing collateral, including brochures, presentations, and digital content tailored for commercial clients.
• Manage marketing campaigns from inception to execution, measuring effectiveness and optimizing strategies based on performance metrics.
• Engage in trade shows, webinars, and other industry events to represent ChargePoint and promote our commercial offerings.
• Analyze customer feedback and market data to refine offerings and marketing tactics.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
• A minimum of 5 years of experience in marketing, with at least 3 years focusing on the commercial sector.
• Strong understanding of digital marketing and experience with marketing automation tools.
• Proven track record of successfully managing marketing campaigns and achieving measurable results.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Strategic thinking with strong analytical skills to interpret market data and assess the competitive landscape.

Technologies & Tools

This position utilizes a variety of technologies and tools, including but not limited to Customer Relationship Management (CRM) software like Salesforce, marketing automation platforms such as HubSpot, data analytics tools like Google Analytics, and design software such as Adobe Creative Suite. Familiarity with social media management tools and email marketing platforms is also beneficial for executing effective marketing strategies.

Ideal Candidates

Ideal candidates for the Segment Marketing Manager position at ChargePoint will possess a unique blend of strategic thinking and creativity. They should be proactive, results-oriented, and have a genuine passion for the electric vehicle industry. Strong leadership qualities, adaptability to change, and an eagerness to innovate are essential traits for success in this role. A collaborative spirit and the ability to thrive in a dynamic, fast-paced environment will further underpin their effectiveness in driving the company's marketing initiatives.