Senior ABM (Account Based Marketing) Manager

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Job Overview

The Senior Account Based Marketing (ABM) Manager at Redis will be responsible for developing and executing targeted marketing strategies aimed at high-value accounts, significantly influencing the customer journey and driving revenue growth. This role necessitates a collaborative approach, working alongside sales and product teams to identify key accounts, tailor marketing campaigns, and implement initiatives that resonate with specific customer needs. The Senior ABM Manager will analyze campaign performance metrics to refine strategies while ensuring alignment with Redis's overall business objectives.

Job Responsibilities

• Develop and implement comprehensive ABM strategies targeting high-value accounts to drive engagement and revenue.
• Collaborate with sales and product teams to identify target accounts and create tailored marketing initiatives.
• Create content and assets specific to each target account, ensuring relevance and resonance with their unique challenges and needs.
• Utilize data analytics to assess and improve the effectiveness of ABM campaigns, reporting on key performance indicators.
• Implement account research and segmentation practices to enhance targeting accuracy.
• Monitor industry trends and competitor activity to inform strategy adjustments and identify new opportunities.
• Lead cross-functional teams to ensure cohesive execution of marketing initiatives and alignment with sales goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• 5+ years of experience in marketing, with a strong focus on account-based marketing strategies.
• Proven track record of successfully managing ABM campaigns and driving measurable results.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication skills, both written and verbal, with the ability to craft compelling narratives for diverse audiences.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Strong project management skills, with the ability to manage multiple priorities effectively.

Technologies & Tools

The Senior ABM Manager will utilize various technologies and tools to execute their strategies effectively. Proficiency in marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, and analytics tools such as Google Analytics will be essential. Familiarity with account intelligence and social listening tools will also enhance the ability to craft targeted marketing tactics and measure their success within key accounts.

Ideal Candidates

Ideal candidates for the Senior ABM Manager position at Redis will possess a blend of strategic thinking, creativity, and exceptional communication skills. They will thrive in collaborative environments and exhibit strong leadership qualities to inspire cross-functional teams. A successful candidate will also be results-oriented, demonstrating adaptability and a proactive approach to problem-solving while staying abreast of industry trends and innovations that can drive success in account-based marketing.