Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior ABM Campaign Manager at BetterUp will play a pivotal role in developing, executing, and optimizing account-based marketing (ABM) campaigns. This position requires a strategic thinker who can collaborate effectively with sales, marketing, and product teams to identify target accounts, create tailored marketing strategies, and drive engagement through personalized campaigns. The ideal candidate will leverage data insights to refine approaches continuously, ensuring that campaigns resonate with key stakeholders while maximizing ROI and supporting overall business goals.

Job Responsibilities

• Develop and execute comprehensive ABM campaigns targeting high-value accounts.
• Collaborate with sales teams to create alignment on target accounts and marketing strategies.
• Utilize data analytics to identify trends and adapt campaigns for optimized performance.
• Manage the end-to-end campaign lifecycle, from conception through execution and analysis.
• Generate personalized content and resources that align with the unique needs of targeted accounts.
• Monitor campaign performance metrics and provide actionable insights for continuous improvement.
• Conduct regular reviews with stakeholders to assess campaign effectiveness and make strategy adjustments.
• Stay abreast of market trends and competitive landscape to inform tactical decisions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in account-based marketing or a related marketing role.
• Proven expertise in developing and executing successful B2B marketing campaigns.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent project management skills, with experience managing multiple campaigns simultaneously.
• Exceptional written and verbal communication skills, with a focus on personalization.
• Familiarity with CRM systems and marketing automation platforms.
• Experience in collaborating with cross-functional teams to achieve business objectives.

Technologies & Tools

The Senior ABM Campaign Manager will utilize a range of technologies and tools to enhance campaign effectiveness. These include Customer Relationship Management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot or Marketo, and data analytics tools for performance tracking. Familiarity with digital advertising platforms and email marketing tools will also be essential for implementing and analyzing campaigns.

Ideal Candidates

The ideal candidates for this position will be detail-oriented professionals with exceptional campaign management and analytical skills. They should possess a proactive mindset and a commitment to continuous improvement, with an ability to navigate complex environments and drive results efficiently. Strong interpersonal skills are paramount, allowing them to build relationships across various teams and levels within the organization. A passion for innovation and staying up-to-date with marketing trends will further distinguish successful candidates in this dynamic role.