Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior ABM Campaign Manager at BetterUp will play a crucial role in developing and executing customized account-based marketing strategies, with the objective of driving engagement and revenue among targeted high-value accounts. This position involves collaborating closely with cross-functional teams to create integrated campaigns, utilizing data and analytics to optimize market approaches, and ultimately enhance customer acquisition and retention. The ideal candidate will bring a comprehensive understanding of ABM principles, strong project management skills, and the ability to leverage marketing technologies to support the company's strategic objectives.

Job Responsibilities

• Develop and implement tailored account-based marketing campaigns aligned with BetterUp’s growth objectives.
• Collaborate with sales and marketing teams to identify key accounts and create targeted outreach initiatives.
• Utilize marketing automation tools and CRM systems to execute, track, and analyze campaign performance.
• Monitor and report on campaign metrics, adjusting strategies as necessary to maximize effectiveness.
• Segment target accounts and tailor messaging to meet the specific needs and pain points of each segment.
• Conduct market research to identify trends and insights that can inform campaign strategies.
• Manage the budget for ABM campaigns, ensuring optimal allocation of resources.
• Train and mentor junior team members, fostering an environment of continuous learning and improvement.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; master's degree preferred.
• A minimum of 5 years of experience in account-based marketing or demand generation roles.
• Proven experience in successfully managing and executing ABM campaigns in B2B environments.
• Strong analytical skills and proficiency in marketing technologies, including CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Detail-oriented with excellent project management abilities and a track record of meeting deadlines.
• Knowledge of digital marketing techniques and experience with data analytics tools.

Technologies & Tools

The Senior ABM Campaign Manager will be expected to leverage several technologies and tools to effectively execute account-based marketing strategies. This includes marketing automation systems (such as HubSpot or Marketo), customer relationship management software (like Salesforce), data analytics tools for campaign performance assessment, and project management applications to ensure timely delivery of campaign components. Familiarity with digital marketing platforms and data segmentation tools will also be essential in reaching target audiences effectively.

Ideal Candidates

The ideal candidates for the Senior ABM Campaign Manager position will possess a proactive attitude and a strategic mindset, with a strong focus on results. They will be adaptable, able to thrive in a fast-paced environment, and demonstrate exceptional problem-solving abilities. Strong interpersonal skills will enable them to build effective relationships with stakeholders across the organization. Additionally, candidates will have a passion for innovation in marketing practices and a commitment to continuous improvement in their craft.