Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior ABM Campaign Manager at BetterUp will play a critical role in designing, executing, and optimizing account-based marketing campaigns that drive engagement and conversion for targeted accounts. This position involves collaborating with cross-functional teams to develop tailored marketing strategies that align with overall business objectives, manage campaign performance analytics, and implement best practices to maximize impact and ROI. The successful candidate will possess strong analytical skills, creativity, and a deep understanding of ABM methodologies to enhance brand recognition and influence decision-makers at key organizations.

Job Responsibilities

• Develop and implement comprehensive account-based marketing (ABM) strategies tailored to high-value accounts.
• Collaborate with sales and marketing teams to ensure alignment of ABM initiatives with business goals.
• Conduct market research and identify target accounts to optimize campaign effectiveness.
• Create engaging content and messaging that resonates with target audience segments.
• Analyze campaign performance metrics to provide insights and recommendations for continuous improvement.
• Manage the execution of multi-channel marketing campaigns, including email, social media, and digital advertising.
• Build and maintain relationships with stakeholders across various departments to support marketing initiatives.
• Stay current on industry trends and emerging technologies to continually refine ABM strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in account-based marketing or related fields.
• Proven track record of developing successful ABM campaigns that drive measurable results.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent written and verbal communication skills, with a talent for creating persuasive marketing messages.
• Familiarity with marketing automation platforms and CRM software (e.g., HubSpot, Salesforce).
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Technologies & Tools

The Senior ABM Campaign Manager will utilize a range of technologies and tools essential for executing ABM campaigns. These may include marketing automation software (such as HubSpot and Marketo), CRM systems (like Salesforce), analytics platforms (such as Google Analytics), and digital advertising tools. Proficiency in these technologies will enable effective campaign management, performance tracking, and data analysis to drive informed decision-making.

Ideal Candidates

The ideal candidate for the Senior ABM Campaign Manager position at BetterUp is a strategic thinker with a passion for account-based marketing. They possess strong leadership skills and can inspire cross-functional teams to achieve common goals. The candidate should be results-oriented, with a proven ability to adapt strategies based on analysis and market feedback. Exceptional communication skills and a collaborative mindset are essential, as is the ability to thrive in a dynamic and fast-paced environment. A proactive approach to problem-solving and a commitment to fostering strong relationships with stakeholders will set a successful candidate apart.