Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior ABM (Account-Based Marketing) Campaign Manager at BetterUp will play a critical role in developing and executing targeted marketing strategies tailored to high-value accounts. This position involves collaborating closely with the sales and marketing teams to create personalized marketing campaigns that drive engagement, nurture leads, and ultimately enhance revenue generation. The ideal candidate will be responsible for leveraging analytics and best practices to optimize campaign performance, manage budgets, and ensure alignment with overall business objectives.

Job Responsibilities

• Develop and implement end-to-end ABM campaigns targeting key accounts and stakeholders.
• Collaborate with sales, product, and content teams to ensure alignment on messaging and approach.
• Analyze customer insights and data to inform campaign strategies and optimize performance.
• Utilize marketing automation tools to track campaign performance and measure ROI.
• Manage campaign budgets and allocate resources effectively to maximize outcomes.
• Conduct A/B testing on campaign elements to refine messaging and improve engagement rates.
• Monitor industry trends and competitor activities to enhance BetterUp's marketing initiatives.
• Report on campaign progress and outcomes to stakeholders, providing actionable insights.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with a focus on account-based marketing preferred.
• Demonstrated expertise in digital marketing platforms and CRM tools.
• Strong analytical skills; experience with analytics software to measure campaign effectiveness.
• Exceptional written and verbal communication skills.
• Proven ability to work collaboratively in cross-functional teams.
• Strong project management skills; experience managing multiple priorities and deadlines.

Technologies & Tools

The Senior ABM Campaign Manager will utilize a variety of technologies and tools to maximize campaign effectiveness. Key platforms include marketing automation software such as HubSpot or Marketo, CRM systems like Salesforce, and analytics tools such as Google Analytics. Familiarity with social media advertising platforms and email marketing software is also essential for executing successful campaigns.

Ideal Candidates

The ideal candidate for the Senior ABM Campaign Manager role is a strategic thinker with strong analytical capabilities and a passion for delivering exceptional marketing strategies. They possess a track record of effectively managing campaigns from inception to execution, demonstrating creativity while also maintaining a data-driven mindset. Excellent communication skills and the ability to collaborate with various teams are critical, as is a commitment to continuous learning and professional growth within a fast-paced environment.