Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior ABM Campaign Manager at BetterUp is responsible for developing and executing account-based marketing strategies that drive engagement, pipeline growth, and customer retention. This role requires a deep understanding of target accounts, alignment with sales objectives, and collaboration with cross-functional teams. The ideal candidate will leverage data-driven insights to optimize campaign performance and create tailored marketing initiatives that resonate with key stakeholders within our targeted accounts.

Job Responsibilities

• Design, implement, and manage account-based marketing campaigns that meet business goals.
• Perform in-depth analysis of target account data to identify opportunities for engagement and growth.
• Collaborate with sales teams to ensure alignment on account objectives and strategies.
• Develop personalized content and marketing collateral for specific accounts to enhance outreach efforts.
• Utilize marketing automation tools to execute and analyze campaigns effectively.
• Track and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Conduct regular market research to stay updated on industry trends and competitor strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in account-based marketing or a similar role.
• Proven track record of executing successful ABM campaigns in a B2B environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and interpersonal skills to work collaboratively with teams and clients.
• Proficient in marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).

Technologies & Tools

The Senior ABM Campaign Manager will utilize various technologies and tools to optimize marketing efforts and engage with target accounts. Key software includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce for tracking customer interactions, data analysis tools for performance reporting, and collaboration platforms such as Slack to enhance cross-departmental communication.

Ideal Candidates

The ideal candidate for the Senior ABM Campaign Manager position will demonstrate a proactive approach to problem-solving and a strong desire to drive impact within the organization. They will possess a strategic mindset, coupled with creativity, enabling them to develop innovative marketing strategies that address the unique needs of target accounts. Strong organizational skills and adaptability in a fast-paced environment will also be essential for success in this role, along with a continuous learning attitude to stay ahead in an ever-evolving digital marketing landscape.