Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior ABM Campaign Manager at BetterUp will be responsible for developing and executing targeted Account-Based Marketing (ABM) strategies to engage key accounts and drive revenue growth. This role involves collaborating cross-functionally with sales, marketing, and product teams to ensure campaigns align with business objectives, utilize data-driven insights to inform tactics, and optimize program performance to achieve customer engagement and conversion goals. The ideal candidate will have a proven background in ABM, a strategic mindset, and a passion for leveraging innovative marketing approaches to enhance customer experiences.

Job Responsibilities

• Design and implement comprehensive ABM strategies tailored to target high-value accounts.
• Collaborate with Sales and Marketing teams to optimize account targeting and segmentation.
• Develop and execute multi-channel campaigns including email, content marketing, social media, and events.
• Measure and analyze campaign performance, utilizing metrics to inform ongoing strategy adjustments.
• Create and maintain project timelines, ensuring timely delivery and quality assurance of all marketing materials.
• Coordinate with analytics teams to derive insights from customer data and market trends.
• Facilitate customer engagement initiatives aimed at deepening relationships with key stakeholders.
• Educate internal teams on ABM best practices and promote a customer-centric mindset throughout the organization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in Account-Based Marketing, preferably in a B2B environment.
• Strong knowledge of marketing automation tools and CRM systems, such as Salesforce and HubSpot.
• Proficiency in data analysis and reporting tools to track campaign performance.
• Exceptional project management skills with a proven ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills, with experience in creating compelling marketing collateral.
• Ability to work collaboratively across departments and build strong relationships with internal and external stakeholders.

Technologies & Tools

The Senior ABM Campaign Manager will leverage a range of technologies and tools to enhance campaign execution and measurement. This includes marketing automation platforms such as HubSpot and Marketo, CRM systems like Salesforce, analytics tools including Google Analytics and Tableau, and various social media management tools. Familiarity with campaign tracking software and email marketing tools is also essential for effectively managing and analyzing campaigns.

Ideal Candidates

Ideal candidates for the Senior ABM Campaign Manager position are strategic thinkers with a passion for innovation in marketing. They possess a strong analytical mindset that allows them to interpret data and derive actionable insights. Excellent interpersonal skills are crucial as they will need to collaborate effectively across various departments and engage with high-profile stakeholders. Additionally, a proactive attitude, creativity in campaign development, and a keen understanding of customer needs and market dynamics are essential traits for success in this role.