Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior ABM Campaign Manager at BetterUp will be responsible for developing, executing, and optimizing account-based marketing campaigns aimed at driving engagement and growth among targeted accounts. This role requires a deep understanding of both marketing strategies and sales processes to effectively align with internal stakeholders and meet established goals. The Senior ABM Campaign Manager will work collaboratively with cross-functional teams to create personalized marketing initiatives that resonate with key decision-makers and influence their purchasing journey.

Job Responsibilities

• Develop comprehensive account-based marketing strategies tailored to specific high-value accounts.
• Create, manage, and optimize multi-channel marketing campaigns, including digital, email, and social media efforts.
• Serve as a liaison between sales and marketing teams to ensure alignment and execution of ABM initiatives.
• Analyze campaign performance metrics and derive actionable insights to improve future efforts.
• Coordinate with content creators to develop tailored messaging for each target account.
• Manage the ABM budget, ensuring efficient allocation of resources across campaigns.
• Regularly report on campaign progress and ROI to stakeholders and executive leadership.
• Stay informed about industry trends, best practices, and emerging technologies relevant to ABM.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing roles with a focus on account-based marketing strategies.
• Proven track record of successfully implementing and managing ABM campaigns in a B2B environment.
• Strong analytical skills and experience using marketing analytics tools to drive data-informed decisions.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams.
• Strong project management skills with an ability to work independently and manage multiple priorities.
• Familiarity with CRM and marketing automation tools such as Salesforce, HubSpot, or Marketo.

Technologies & Tools

The Senior ABM Campaign Manager will utilize various technologies and tools to execute marketing efforts effectively. This includes marketing automation platforms (such as HubSpot or Marketo), Customer Relationship Management (CRM) systems like Salesforce, analytics and reporting tools (Google Analytics, Tableau), and social media management tools. Familiarity with these technologies will be essential for managing campaigns, tracking performance, and optimizing outreach strategies.

Ideal Candidates

Ideal candidates for the Senior ABM Campaign Manager position are strategic thinkers who possess a combination of creative marketing acumen and analytical proficiency. They are adept at navigating complex sales environments and are passionate about driving customer engagement through tailored marketing initiatives. Strong problem-solving skills, a proactive mindset, and the ability to adapt to rapidly changing market conditions are crucial traits for success in this role. Candidates should also demonstrate a commitment to collaboration, innovation, and achieving exceptional results.