Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior ABM Campaign Manager at BetterUp will play a pivotal role in developing and executing account-based marketing strategies that drive engagement and revenue growth from targeted accounts. This position requires a strategic thinker with a data-driven mindset who can effectively collaborate with sales and marketing teams to create personalized campaigns. The ideal candidate will leverage insights and analytics to optimize campaigns, ensuring alignment with overarching business objectives while also fostering relationships with key stakeholders and clients.

Job Responsibilities

• Develop and implement comprehensive account-based marketing strategies to engage key accounts.
• Collaborate closely with sales, product, and customer success teams to identify target accounts and understand their unique needs.
• Create, manage, and optimize account-specific marketing campaigns across various channels including digital, email, events, and social media.
• Utilize marketing automation and CRM tools to track, measure, and analyze campaign performance, making data-driven adjustments as needed.
• Conduct regular market research to stay informed about industry trends, competitive landscape, and customer behaviors.
• Design and manage budgets for account-based marketing initiatives while ensuring effective allocation of resources.
• Produce content, presentations, and collateral customized for target accounts, showcasing BetterUp's value proposition.
• Report on campaign performance metrics to stakeholders and provide insights to drive continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in account-based marketing, demand generation, or similar roles.
• Proficient in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret complex data and make strategic recommendations.
• Exceptional written and verbal communication skills, with a knack for storytelling and relationship building.
• Experience with multi-channel marketing campaigns, including digital advertising, email marketing, and content marketing.
• Demonstrated ability to work in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior ABM Campaign Manager will utilize a variety of marketing technologies and tools, including but not limited to marketing automation platforms (such as HubSpot and Marketo), customer relationship management systems (such as Salesforce), data analytics tools (such as Google Analytics), and project management software (such as Asana or Trello) to streamline operations and maximize campaign effectiveness.

Ideal Candidates

Ideal candidates for the Senior ABM Campaign Manager position are strategic thinkers with a strong understanding of B2B marketing dynamics. They are proactive, results-oriented individuals who thrive in collaborative environments and possess excellent communication skills. A successful candidate will also be adaptable, embracing change and innovation while maintaining a focus on targets and objectives. Passion for BetterUp’s mission in the coaching and personal development space is a key characteristic that distinguishes exceptional applicants.