Senior ABM Campaign Manager

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Written by AI from the job title and company, not by BetterUp, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior ABM Campaign Manager at BetterUp will play a crucial role in developing and executing account-based marketing strategies aimed at optimizing customer acquisition and engagement. This position requires a strategic thinker with a deep understanding of the B2B landscape, as well as proven experience in creating impactful marketing campaigns tailored to specific accounts. The ideal candidate will partner with cross-functional teams to drive the development of personalized content and tactics that resonate with target accounts, leveraging data and analytics to measure effectiveness and optimize performance continuously.

Job Responsibilities

• Lead the design and implementation of innovative ABM campaigns targeting high-value accounts.
• Collaborate with sales and marketing teams to identify target accounts and develop engagement strategies.
• Utilize data analytics to track and report on campaign performance, making adjustments as necessary to maximize effectiveness.
• Create and manage content tailored for specific audiences within target accounts, including email, webinars, and social media outreach.
• Coordinate with internal stakeholders to ensure alignment of marketing initiatives with overall business goals.
• Conduct competitive analysis to identify trends and insights that inform campaign optimization.
• Manage the budget for ABM campaigns, ensuring efficient use of resources and maximization of ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• 5+ years of experience in account-based marketing or related roles, preferably in a B2B environment.
• Proven experience in developing and executing successful ABM campaigns.
• Strong analytical skills, with the ability to interpret complex data and extract actionable insights.
• Excellent verbal and written communication skills, with an emphasis on persuasive storytelling.
• Familiarity with marketing automation tools and CRM software.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines efficiently.

Technologies & Tools

The Senior ABM Campaign Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include marketing automation systems (e.g., HubSpot, Marketo), customer relationship management (CRM) software (e.g., Salesforce), analytics tools (e.g., Google Analytics, Tableau), and collaboration software (e.g., Slack, Asana). Familiarity with Adobe Creative Suite for content creation may also be advantageous.

Ideal Candidates

Ideal candidates for the Senior ABM Campaign Manager position will possess strong leadership qualities combined with a collaborative spirit. They will be proactive, creative problem-solvers who thrive in fast-paced environments while maintaining a focus on detail and quality. A passion for data-driven decision-making and a deep understanding of customer needs will set them apart, as well as the ability to adapt quickly to changing market conditions and organizational goals.