Senior ABM Campaign Manager - SLED

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Job Overview

The Senior Account-Based Marketing (ABM) Campaign Manager for the State and Local Government (SLED) sector at Ensono is a strategic role responsible for developing and executing targeted marketing campaigns to engage key accounts within the SLED market. This position requires a strong understanding of the public sector's unique challenges and opportunities, an ability to collaborate with cross-functional teams, and a focus on driving measurable results. The successful candidate will lead initiatives that enhance Ensono's visibility and influence among decision-makers in the SLED space, employing a range of marketing tactics to build relationships and generate leads.

Job Responsibilities

• Design and implement comprehensive ABM strategies tailored to targeted SLED accounts.
• Coordinate with sales and product teams to ensure alignment on messaging and objectives.
• Develop and manage multi-channel marketing campaigns, including digital, email, and events.
• Analyze campaign performance data to optimize efforts and report on key metrics.
• Identify trends and insights to enhance audience engagement and drive lead generation.
• Manage campaign budgets and resources effectively to maximize ROI.
• Create engaging content that speaks to the needs of SLED stakeholders.
• Foster relationships with influencers and decision-makers within target accounts.
• Lead training sessions for sales teams on ABM tools and strategies.
• Stay updated on industry developments to ensure campaigns are relevant and impactful.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in account-based marketing or similar roles.
• Proven track record of successfully running ABM campaigns in the B2B technology sector.
• Strong understanding of the SLED market and its unique characteristics.
• Exceptional analytical skills with the ability to interpret data and drive strategy based on findings.
• Excellent communication and interpersonal skills, capable of engaging with executive-level stakeholders.
• Familiarity with marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce).
• Demonstrated creativity and innovative thinking in marketing approaches.

Technologies & Tools

The Senior ABM Campaign Manager will utilize a variety of technologies and tools to streamline processes and enhance campaign effectiveness. Key tools may include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools to measure performance, and collaboration software such as Slack or Microsoft Teams for cross-functional coordination. Familiarity with SEO and content management systems will also be beneficial.

Ideal Candidates

Ideal candidates for the Senior ABM Campaign Manager position possess a blend of strategic acumen, analytical capabilities, and a deep understanding of the SLED sector. They thrive in a collaborative environment and have a passion for creating impactful marketing strategies. Successful candidates will be proactive problem solvers, adept at building relationships and navigating complex organizational structures. They should demonstrate a commitment to continuous improvement and be eager to learn and adapt in a rapidly changing market landscape.