Senior ABM Campaign Manager, SLED

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Overview

The Senior ABM Campaign Manager for the State, Local, and Education (SLED) sector at Ensono is responsible for developing and executing targeted Account-Based Marketing (ABM) strategies that drive engagement and growth within designated accounts. This role involves collaborating with sales teams to define ideal customer profiles, creating tailored marketing campaigns, analyzing campaign performance, and ensuring alignment with overall business objectives. The successful candidate will utilize insights and data to refine marketing efforts, foster relationships with key stakeholders, and support Ensono's pursuit of excellence in customer engagement and revenue generation.

Job Responsibilities

• Develop and implement comprehensive ABM strategies tailored to SLED accounts.
• Collaborate with sales teams to identify target accounts and define key customer profiles.
• Create and oversee the execution of multi-channel marketing campaigns aimed at stakeholder engagement.
• Analyze campaign performance, implementing ongoing enhancements based on insights and metrics.
• Foster relationships with key decision-makers and influencers within target accounts.
• Coordinate with the broader marketing team to align messaging and branding across channels.
• Manage budgets effectively while optimizing return on investment (ROI) for campaigns.
• Stay current with industry trends and emerging ABM technologies to innovate best practices.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in B2B marketing, with at least 3 years focused on ABM.
• Proven experience in the SLED market, with an understanding of trends and buyer behavior.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools and CRM systems.
• Ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously.

Technologies & Tools

The Senior ABM Campaign Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes, but is not limited to, marketing automation platforms such as HubSpot or Marketo, Customer Relationship Management (CRM) systems like Salesforce, analytics tools like Google Analytics, and project management software such as Asana or Trello. Proficiency in data analysis and reporting tools will also be essential for measuring campaign performance and deriving actionable insights.

Ideal Candidates

Ideal candidates for the Senior ABM Campaign Manager position are those who possess a strategic mindset with exceptional problem-solving abilities. They should be comfortable navigating the dynamic landscape of the SLED market and demonstrate strong leadership skills to inspire collaboration among cross-functional teams. A results-oriented approach, combined with a passion for building relationships and creating impactful marketing strategies, will serve as a foundation for success in this role. Candidates should exhibit adaptability, creativity, and a continuous learning attitude to thrive in an evolving business environment.