Senior Account-Based Marketing Manager

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Written by AI from the job title and company, not by Blue Yonder, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Account-Based Marketing Manager at Blue Yonder will play a crucial role in developing and executing targeted marketing strategies aimed at specific high-value accounts. This position entails collaborating closely with sales, marketing, and product teams to define account goals, create customized marketing campaigns, and leverage data-driven insights to optimize performance. The ideal candidate will be responsible for managing multi-channel campaigns, ultimately driving engagement and revenue growth from key accounts while ensuring alignment with overall business objectives.

Job Responsibilities

• Develop and execute comprehensive account-based marketing strategies to engage and nurture key accounts.
• Collaborate with sales teams to identify target accounts and align marketing efforts with sales goals.
• Create personalized marketing campaigns utilizing email, social media, content marketing, and events.
• Analyze performance metrics and report on the effectiveness of campaigns to optimize future efforts.
• Coordinate cross-functional resources to facilitate successful campaign execution.
• Maintain a thorough understanding of industry trends, competitor activities, and market dynamics to inform marketing strategies.
• Work closely with the product team to communicate updates and driving messaging relevant to account needs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in account-based marketing or demand generation.
• Proficiency in marketing automation platforms and CRM tools.
• Strong analytical skills with the ability to interpret data and performance metrics.
• Exceptional written and verbal communication skills, with an emphasis on persuasive marketing copy.
• Project management experience, with an ability to manage multiple projects simultaneously.
• Knowledge of B2B marketing strategies and best practices.

Technologies & Tools

The Senior Account-Based Marketing Manager at Blue Yonder will utilize a variety of technologies and tools to optimize marketing strategies and campaign management. This includes marketing automation platforms such as HubSpot or Marketo, CRM software like Salesforce, and analytics tools for measuring campaign performance and customer engagement. Familiarity with content management systems and social media management tools will also be essential in executing integrated marketing programs effectively.

Ideal Candidates

Ideal candidates for the Senior Account-Based Marketing Manager position will possess a strategic mindset combined with a hands-on approach to executing marketing programs. They should be adept at problem-solving, exhibit strong interpersonal skills, and thrive in a collaborative environment. Creativity, attention to detail, and a passion for data-driven optimization will be essential qualities for success. Candidates who demonstrate agility in adapting to changing market conditions and a commitment to achieving measurable outcomes will stand out in this role.