Senior Account-Based Marketing Manager

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Written by AI from the job title and company, not by Workiva, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Account-Based Marketing Manager at Workiva will play a pivotal role in developing and executing targeted marketing strategies aimed at high-value accounts. This position requires a strategic thinker who can analyze account-level data to create customized marketing campaigns that resonate with key stakeholders. The candidate will collaborate closely with sales teams, leveraging insights and analytics to optimize engagement efforts and drive growth within the assigned territories. The successful individual will demonstrate an exceptional ability to manage complex projects while maintaining a focus on achieving measurable outcomes.

Job Responsibilities

• Develop and implement account-based marketing strategies for high-value target accounts.
• Collaborate with sales teams to identify key accounts and create tailored marketing plans.
• Utilize data analytics to monitor campaign performance and adapt tactics as necessary.
• Execute multi-channel marketing programs including email campaigns, webinars, and events.
• Coordinate with the content team to produce relevant marketing materials and assets.
• Engage with customers through personalized outreach efforts based on account insights.
• Maintain an up-to-date understanding of industry trends and competitor strategies.
• Report on campaign performance using KPIs to demonstrate ROI and inform future strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in B2B marketing, with a focus on account-based marketing.
• Proven track record of successfully executing targeted marketing campaigns and initiatives.
• Strong analytical skills with experience leveraging marketing intelligence tools.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Familiarity with CRM and marketing automation platforms.

Technologies & Tools

The Senior Account-Based Marketing Manager will work with various technologies and tools essential for executing high-impact marketing initiatives. Proficiency in CRM systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, and analytics tools will be crucial. Additionally, familiarity with social media management tools and content management systems will enhance communication efforts and streamline marketing processes.

Ideal Candidates

The ideal candidate for this role will possess a strategic mindset combined with strong execution capabilities. They will be highly organized, detail-oriented, and capable of managing multiple projects simultaneously. A genuine passion for B2B marketing and a keen interest in customer engagement will set them apart. Furthermore, strong interpersonal skills and the ability to build relationships across departments will contribute significantly to their success in this position.