Senior Amazon Brand Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by GNO Partners, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Amazon Brand Manager at GNO Partners will be responsible for driving the brand strategy on the Amazon platform, enhancing brand visibility and market share, and optimizing product listings for performance. This role involves collaborating with cross-functional teams, managing vendor relationships, and utilizing data-driven insights to inform business decisions. The Senior Amazon Brand Manager will lead marketing initiatives tailored for the Amazon marketplace, ensuring alignment with company goals while fostering sustainable brand growth.

Job Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans for Amazon.
• Optimize product listings through keyword research, A/B testing, and competitive analysis.
• Analyze sales performance metrics and customer feedback to identify opportunities for brand improvement.
• Manage advertising campaigns on Amazon, using advanced strategies to maximize ROI.
• Collaborate with product development, marketing, and design teams to ensure brand consistency.
• Build and maintain relationships with Amazon account managers and vendors.
• Monitor industry trends and consumer behavior to keep the brand competitive.
• Prepare and present reports on brand performance to stakeholders and senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in brand management, e-commerce, or digital marketing.
• Proven track record of success in managing Amazon brand accounts.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and presentation skills.
• Ability to work collaboratively across different teams and functions.
• Familiarity with Amazon Seller Central, Amazon DSP, and related tools.
• Knowledge of SEO/SEM principles, PPC marketing, and digital advertising strategies.

Technologies & Tools

The Senior Amazon Brand Manager will utilize a variety of technologies and tools, including Amazon Seller Central for account management, analytics platforms such as Google Analytics and Tableau for performance tracking, as well as advertising tools like Amazon Advertising and third-party software for keyword optimization and competitive analysis. Familiarity with CRM systems and project management tools such as Asana or Trello may also be beneficial for efficient workflow management.

Ideal Candidates

Ideal candidates for the Senior Amazon Brand Manager position will possess a blend of strategic thinking and creative problem-solving skills. They will be results-driven, with a strong focus on achieving business objectives while demonstrating a passion for brand development and e-commerce. The right individual will have excellent interpersonal skills to work collaboratively within a team and the ability to adapt to changing market conditions. A proactive attitude and a continuous learning mindset will further exemplify a good fit for this role.