Senior Amazon Brand Manager

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Written by AI from the job title and company, not by GNO Partners, so some details may not match this job. The employer's own page has the real description.

Job Overview

GNO Partners is seeking a Senior Amazon Brand Manager who will be responsible for developing and executing strategies to enhance brand presence and drive sales on the Amazon platform. This role entails overseeing product listings, optimizing search visibility, and leveraging marketing tactics to maximize performance. The Senior Amazon Brand Manager will collaborate cross-functionally with sales, marketing, and supply chain teams to ensure that brand objectives are met while maintaining alignment with broader company goals.

Job Responsibilities

• Develop and implement comprehensive brand strategies for the Amazon marketplace.
• Manage product listings, ensuring accuracy and optimal representation of brand offerings.
• Conduct regular analyses of sales data and market trends to identify growth opportunities and risks.
• Optimize Amazon Marketing Services (AMS) campaigns, including Sponsored Products and Sponsored Brands, to improve ROAS.
• Collaborate with creative teams to design and execute promotional campaigns on Amazon.
• Monitor competitor activity and market positioning to inform strategic decisions.
• Review and respond to customer feedback and inquiries to maintain a positive brand reputation.
• Work closely with the supply chain team to ensure adequate inventory levels are maintained to meet demand.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years experience in brand management or digital marketing, with at least 3 years specifically in e-commerce, particularly on Amazon.
• In-depth knowledge of Amazon SEO best practices and e-commerce performance metrics.
• Proficiency in analytical tools such as Google Analytics, Excel, and Amazon Seller Central.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, both verbal and written.

Technologies & Tools

The Senior Amazon Brand Manager will utilize a range of technologies and tools to perform their duties effectively. Key tools include Amazon Seller Central for managing listings and sales, Amazon Marketing Services for running ad campaigns, Google Analytics for tracking website data, and various CRM systems for customer engagement. Proficiency with Microsoft Excel for data analysis is also essential in this role.

Ideal Candidates

The ideal candidate for the Senior Amazon Brand Manager position will possess a strategic mindset and a strong analytical capability. They will demonstrate a proactive approach to problem-solving and a customer-centric attitude. The individual will be adaptable to changing market conditions, exhibit strong leadership qualities, and have the ability to foster collaborative relationships across departments. Additionally, a passion for brand management and a desire to stay ahead of industry trends are key characteristics that will make a candidate successful in this role.