Senior Amazon FBA/PPC Brand Account Manager

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Job Overview

The Senior Amazon FBA/PPC Brand Account Manager at Benson Mills will be responsible for overseeing the comprehensive management of brand accounts on Amazon, focusing on FBA processes and PPC campaigns. This role involves strategizing, executing, and optimizing marketing initiatives to drive sales growth and enhance brand visibility within the Amazon marketplace. The successful candidate will be expected to leverage analytical insights to make informed decisions, collaborate closely with cross-functional teams, and ensure that all activities align with the overall business objectives.

Job Responsibilities

• Manage and optimize Amazon FBA operations to ensure efficient product fulfillment and customer satisfaction.
• Develop, implement, and monitor PPC advertising campaigns to maximize ROI and drive sales.
• Conduct regular performance analyses and reporting for brand accounts, focusing on sales metrics and campaign performance.
• Collaborate with the marketing team to create compelling product listings and promotional materials.
• Stay updated with Amazon policies and best practices to ensure compliance and maintain optimal operational standards.
• Work closely with inventory management to forecast demand and ensure product availability.
• Identify and analyze emerging market trends and competitor strategies to maintain a competitive edge.
• Provide training and support to junior team members and new hires regarding Amazon account management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in Amazon FBA/PPC management or e-commerce account management.
• Proven track record of successfully managing PPC campaigns and driving brand growth on Amazon.
• Strong analytical skills and experience with data analysis tools.
• Excellent communication and interpersonal skills for team collaboration and stakeholder engagement.
• Proficient in using Amazon Seller Central, advertising tools, and analytical software.
• Strong problem-solving skills, with a proactive approach to overcoming challenges.

Technologies & Tools

The Senior Amazon FBA/PPC Brand Account Manager will utilize various technologies and tools to perform their duties effectively. Key tools include Amazon Seller Central for account management, PPC management software for campaign optimization, Google Analytics for performance tracking, and data visualization tools for reporting. Familiarity with inventory management systems and Excel for data analysis will also be essential for this position.

Ideal Candidates

Ideal candidates for this position will possess strong leadership qualities, an analytical mindset, and a results-driven approach. They should be capable of working independently while also thriving in a collaborative team environment. Moreover, a passion for e-commerce, along with an aptitude for keeping pace with the dynamic landscape of the Amazon marketplace, will be crucial for success in this role. Excellent organizational skills and attention to detail are essential to handle multiple accounts effectively and ensure the highest standard of service delivery.