Senior Associate Manager, Shopper Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by GALLO, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Associate Manager, Shopper Marketing at GALLO is a pivotal role focused on implementing and executing strategic shopper marketing initiatives that drive brand visibility and consumer engagement. This position entails collaboration with various cross-functional teams to develop targeted marketing strategies that resonate with shoppers at key touchpoints. The Senior Associate Manager will be responsible for analyzing market trends, evaluating campaign performance, and enhancing shopper experiences through innovative promotional tactics and in-store activations.

Job Responsibilities

• Develop and execute shopper marketing plans that align with business objectives and enhance brand performance.
• Collaborate with the sales and marketing teams to ensure integration of shopper insights into promotional strategies.
• Analyze market trends and consumer behavior to identify growth opportunities and optimize marketing tactics.
• Manage relationships with retail partners to create impactful in-store experiences and promotional programs.
• Track, analyze, and report on the performance of shopper marketing activities, providing actionable insights for improvement.
• Oversee the budget for shopper marketing initiatives, ensuring cost-effectiveness and efficiency.
• Stay current on industry trends and competitor strategies, applying insights to enhance GALLO's shopper marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• Minimum of 3-5 years of experience in shopper marketing, category management, or related roles, preferably within the beverage industry.
• Demonstrated experience in developing and executing successful in-store marketing campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in marketing analytics tools and software, as well as Microsoft Office Suite.
• Excellent communication and interpersonal skills, with a proven ability to work effectively across teams.
• Strong organizational and project management skills, with the ability to handle multiple priorities simultaneously.

Technologies & Tools

The Senior Associate Manager will utilize a variety of technologies and software tools to enhance productivity and marketing efforts. This includes marketing automation platforms, CRM software, data analytics tools, and digital advertising platforms. Proficiency in Microsoft Excel for data analysis and reporting will also be essential in driving informed decision-making and optimizing campaign performance.

Ideal Candidates

The ideal candidate for the Senior Associate Manager, Shopper Marketing position at GALLO possesses a strategic mindset, with a strong focus on results-driven marketing approaches. They should demonstrate creativity in developing engaging shopper experiences while also exhibiting analytical capabilities to assess campaign success. Effective communication skills and an ability to work collaboratively in a dynamic team environment are essential. Furthermore, a passion for the beverage industry and a commitment to enhancing consumer connections will be key characteristics of a successful candidate.