Senior Brand Marketing Manager, Women's Collection & Lauren

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Job Overview

The Senior Brand Marketing Manager for Women's Collection & Lauren at Ralph Lauren will play a pivotal role in driving the brand strategy and execution for the Women's Collections. This leader will be responsible for developing comprehensive marketing programs that align with corporate objectives and resonate with the target audience. They will collaborate with cross-functional teams to ensure seamless integration of brand messaging across all channels, leveraging insights and analytics to refine strategy continually. The ideal candidate will exhibit strong leadership qualities, a strategic mindset with a creative edge, and a firm understanding of the competitive landscape in fashion and retail.

Job Responsibilities

• Develop and implement brand marketing strategies to enhance the Women's Collection & Lauren brand positioning.
• Collaborate with design, merchandising, and retail teams to ensure brand consistency and alignment across all consumer touchpoints.
• Lead market research efforts to understand consumer trends and competitive landscape, utilizing insights to inform marketing decisions.
• Manage the planning and execution of marketing campaigns, including advertising, promotions, and digital initiatives.
• Oversee the creation of compelling content that engages consumers and strengthens brand identity.
• Track and analyze campaign performance, using data to optimize future initiatives and drive ROI.
• Establish and nurture relationships with key external partners, including agencies, vendors, and influencers.
• Contribute to budget management, ensuring effective allocation of resources for maximum impact.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 7 years of experience in brand marketing, particularly in the fashion or retail industry.
• Proven track record of developing successful marketing strategies and campaigns that drive brand growth.
• Strong analytical skills with the ability to leverage data to inform strategic decisions.
• Exceptional communication and interpersonal abilities, with a talent for team collaboration.
• Creative thinker with an eye for detail and an understanding of luxury fashion dynamics.
• Proficiency in digital marketing tools and performance analytics.

Technologies & Tools

The Senior Brand Marketing Manager will utilize a range of technologies and tools to facilitate brand marketing efforts. This includes marketing automation platforms, customer relationship management (CRM) software, digital analytics tools such as Google Analytics, social media management tools, and project management software such as Asana or Trello. Familiarity with Adobe Creative Suite for content creation and design is also preferred.

Ideal Candidates

Ideal candidates for the Senior Brand Marketing Manager position will exhibit a passion for fashion and a deep understanding of brand strategy and consumer behavior. They should be dynamic leaders capable of inspiring and motivating teams while navigating a fast-paced, ever-evolving market. Strong emotional intelligence, adaptability, and creativity are crucial qualities, as is a collaborative spirit to work effectively across various departments. A results-driven mindset and a commitment to excellence will further set apart the successful applicant for this prestigious role at Ralph Lauren.