Senior Brand Marketing Manager, Women's Collection & Lauren

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Job Overview

The Senior Brand Marketing Manager for the Women's Collection & Lauren at Ralph Lauren will be responsible for developing and executing comprehensive brand marketing strategies that enhance the visibility and positioning of the Women's Collection and Lauren brand. This role demands a strategic thinker who can leverage market insights to drive initiatives, collaborate with cross-functional teams, and foster brand loyalty, ensuring alignment with Ralph Lauren’s broader marketing goals. The ideal candidate will exemplify innovation, creativity, and an understanding of contemporary fashion trends while maintaining the brand's heritage and legacy.

Job Responsibilities

• Develop and implement integrated marketing plans for the Women's Collection & Lauren line to boost brand equity and market share.
• Conduct market research and consumer insights analysis to inform product positioning and marketing strategies.
• Collaborate with design, merchandising, and sales teams to ensure alignment in brand messaging and consumer experience.
• Manage and execute marketing campaigns across multiple channels including digital, social media, and traditional media.
• Oversee the creation of compelling content for campaigns, ensuring brand consistency and engagement across all platforms.
• Analyze performance metrics and adjust strategies to optimize campaign effectiveness and drive sales growth.
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Fashion Merchandising, or related field; MBA preferred.
• Minimum of 7–10 years of experience in brand marketing, preferably within the fashion or retail industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills, capable of influencing cross-functional teams.
• Solid understanding of current fashion trends, consumer behavior, and digital marketing practices.
• Proficient in marketing tools and CRM software.

Technologies & Tools

The Senior Brand Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies and analyze campaign performance. Proficiency in marketing automation software, analytics platforms (such as Google Analytics), content management systems, and social media marketing tools will be essential. Familiarity with project management tools and graphic design software (e.g., Adobe Creative Suite) will also enhance the ability to communicate concepts effectively and streamline project workflows.

Ideal Candidates

The ideal candidate for the Senior Brand Marketing Manager position will exhibit creativity, strategic acumen, and a passion for fashion. They will be results-oriented, with a history of driving brand growth through innovative marketing solutions. A collaborative approach, strong leadership qualities, and the ability to thrive in a fast-paced environment will further distinguish successful candidates. This individual should demonstrate an affinity for Ralph Lauren's brand ethos and a commitment to creating impactful consumer experiences.