Senior Brand Media Manager

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Written by AI from the job title and company, not by Gusto, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Brand Media Manager at Gusto will play a pivotal role in shaping and executing the media strategy that elevates our brand presence in a competitive market. This individual will be responsible for developing innovative campaigns across multiple channels, managing media buys, and analyzing campaign performance to drive continuous improvement. The Senior Brand Media Manager will collaborate closely with cross-functional teams to ensure brand alignment and consistency, while also identifying new opportunities for growth and engagement with our target audience.

Job Responsibilities

• Develop and execute comprehensive media strategies that align with overall brand goals.
• Manage media planning and buying across digital, traditional, and social media channels.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to enhance effectiveness.
• Collaborate with creative teams to ensure messaging consistency across all platforms.
• Forecast and manage annual media budgets, optimizing spending for maximum ROI.
• Conduct market research to identify target audience trends and preferences.
• Establish relationships with media partners and negotiate contracts and rates.
• Prepare reports and presentations for senior leadership to showcase campaign results and insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in media management or brand marketing, preferably in a senior role.
• Proven track record of developing and executing successful media strategies and campaigns.
• Strong analytical skills with proficiency in media analytics and data interpretation.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience with media planning software and tools.
• Demonstrated ability to manage budgets and negotiate with media vendors.

Technologies & Tools

The Senior Brand Media Manager will utilize a range of technologies and tools, including but not limited to media planning and buying platforms such as Datorama, Google Ads, Facebook Ads Manager, and various analytics tools to assess performance metrics. Proficiency in spreadsheet software for data analysis and reporting is also essential, along with experience in collaboration tools like Slack and project management software like Asana or Trello.

Ideal Candidates

Ideal candidates for the Senior Brand Media Manager position at Gusto are strategic thinkers with a strong creativity streak, capable of leveraging data to inform innovative media strategies. They possess exceptional organizational and multitasking skills, able to work under pressure and meet tight deadlines while managing multiple projects simultaneously. A team-oriented mindset, coupled with a proactive approach to identifying opportunities for brand enhancement and audience engagement, will set successful candidates apart. Passion for building a positive company culture and a strong commitment to Gusto's mission will also be key traits.