Senior Category Marketing Manager – Home Improvement

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Written by AI from the job title and company, not by Graco, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Category Marketing Manager – Home Improvement at Graco will be responsible for driving strategic marketing initiatives across the Home Improvement category. This role involves developing and executing comprehensive marketing plans that align with Graco's business goals, managing market research to understand consumer needs, and leading product development efforts. The ideal candidate will have a strong background in marketing management, with a particular focus on home improvement, and will work collaboratively with cross-functional teams to ensure successful product launches and brand growth.

Job Responsibilities

• Develop and implement strategic marketing plans for the Home Improvement category.
• Conduct thorough market research and analysis to identify consumer trends and competitive landscapes.
• Collaborate with product development teams to create innovative, market-driven solutions.
• Manage and optimize marketing budgets to ensure efficient allocation of resources.
• Oversee the creation of marketing collateral, including digital content, brochures, and promotional materials.
• Lead cross-functional teams to execute successful product launches and marketing campaigns.
• Analyze campaign performance metrics and adjust strategies to improve results.
• Establish and maintain relationships with key stakeholders, including suppliers, retailers, and distributors.
• Mentor and develop junior marketing staff within the organization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years' experience in marketing management, with a focus on home improvement or related industries.
• Proven track record of successful product launches and campaign management.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to work effectively in cross-functional teams.
• Proficiency in digital marketing platforms and tools.
• Familiarity with project management methodologies and software.

Technologies & Tools

This position will primarily utilize a range of marketing and analytical tools, including but not limited to Customer Relationship Management (CRM) software, Marketing Automation platforms, Google Analytics for web insights, and project management tools such as Asana or Trello. Familiarity with Social Media Marketing tools and SEO analytics software will also be beneficial for executing digital marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Category Marketing Manager – Home Improvement position will possess a strong combination of strategic vision and tactical execution skills. They will demonstrate a passion for innovation in the home improvement sector and have a keen ability to adapt to changing market dynamics. A proactive and collaborative team player, the successful candidate will be able to inspire others, lead projects to successful completion, and maintain a customer-focused mindset to drive brand loyalty and engagement.