Senior Commercial Marketing Manager-Medical Device

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Written by AI from the job title and company, not by Cerapedics Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Commercial Marketing Manager for Medical Devices at Cerapedics Inc. will play a pivotal role in orchestrating marketing strategies to drive product adoption and market engagement within the medical device sector. This individual will lead cross-functional teams, analyze market data, and collaborate with sales to ensure that the company's innovative products reach healthcare professionals effectively. The ideal candidate will utilize their knowledge and experience to create impactful marketing campaigns, develop comprehensive go-to-market strategies, and foster relationships with key stakeholders in the medical field.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for Cerapedics' medical devices, focusing on growth and market penetration.
• Conduct market research and competitive analysis to identify trends and opportunities within the medical device industry.
• Collaborate with the sales team to develop promotional materials, training, and resources that support product launches and sales initiatives.
• Manage product lifecycle from conception to discontinuation, ensuring effective positioning and messaging throughout.
• Establish and maintain relationships with key opinion leaders, healthcare providers, and industry influencers.
• Monitor and report on sales performance, customer feedback, and market dynamics to inform strategic decisions.
• Lead a team of marketing professionals, providing guidance and support to ensure onboarding and continuous development.
• Oversee the budget for marketing initiatives, ensuring effective allocation of resources for maximum ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; an MBA is highly preferred.
• A minimum of 5-7 years of experience in marketing management within the medical device or healthcare industry.
• Demonstrated success in leading marketing campaigns that effectively drive product awareness and sales growth.
• Strong analytical skills with the ability to interpret data and trends to make informed decisions.
• Exceptional communication and interpersonal skills, capable of influencing and effectively collaborating with diverse stakeholders.
• Proven experience in digital marketing, content creation, and social media strategy.
• Ability to lead and mentor a team in a fast-paced environment.

Technologies & Tools

The Senior Commercial Marketing Manager will utilize a variety of technologies and tools to optimize marketing efforts, including CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), analytics and reporting tools (e.g., Google Analytics), and project management software. Experience with digital marketing tools, social media management platforms, and content creation software will also be essential for success in this role.

Ideal Candidates

The ideal candidate for this position will exhibit a blend of strategic thinking and hands-on execution capabilities. They will possess a strong entrepreneurial spirit, demonstrated adaptability in an evolving industry, and a keen understanding of the healthcare landscape. Individuals with strong leadership qualities, a passion for innovation, and an ability to build collaborative relationships will thrive in this role. Additionally, a candidate who is results-driven, goal-oriented, and committed to making a positive impact in the medical field will be well-suited for Cerapedics Inc.