Senior Commercial Marketing Manager-Medical Device

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Cerapedics Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Commercial Marketing Manager - Medical Device at Cerapedics Inc. will be responsible for developing and implementing innovative marketing strategies that drive market growth and enhance product visibility within the medical device industry. This role will involve collaborating cross-functionally with sales, product development, and clinical teams to ensure alignment on strategic initiatives and marketing campaigns. The successful candidate will utilize their expertise in market analytics, customer insights, and industry trends to create targeted marketing programs that effectively engage healthcare professionals and stakeholders.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for the medical device portfolio to achieve sales targets and market share growth.
• Conduct market research and analyze customer insights to identify trends, opportunities, and competitive positioning.
• Collaborate with sales teams to create tailored marketing materials and tools that support their efforts in the field.
• Manage product launches, ensuring successful go-to-market strategies that engage key stakeholders.
• Oversee the planning and execution of promotional campaigns, trade shows, and other industry events.
• Evaluate the performance of marketing efforts and adjust strategies based on data-driven insights.
• Lead cross-functional teams to coordinate marketing initiatives with product development and clinical affairs.
• Build and maintain relationships with key opinion leaders and industry influencers to enhance product credibility and awareness.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field; MBA preferred.
• Minimum of 5 years of experience in commercial marketing within the medical device or pharmaceutical industries.
• Proven track record of successfully launching products and implementing marketing strategies that drive conversions.
• Strong analytical skills with the ability to interpret complex data and make informed decisions.
• Excellent interpersonal and communication skills, with proficiency in creating compelling presentations.
• Demonstrated leadership experience, with the ability to motivate and lead cross-functional teams.
• Proficient in digital marketing tools and CRM software; familiarity with marketing automation platforms is a plus.

Technologies & Tools

The Senior Commercial Marketing Manager will utilize a variety of technologies and tools to enhance marketing initiatives and drive effectiveness. Key platforms may include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation software like HubSpot or Marketo, data analytics tools, and digital marketing platforms. Proficiency in Microsoft Office Suite and presentation software is also essential for creating impactful marketing collateral and reports.

Ideal Candidates

Ideal candidates for the Senior Commercial Marketing Manager position should possess a strong entrepreneurial spirit and a proactive approach to problem-solving. They should be results-oriented, with a keen ability to think strategically while executing tactical plans. A deep understanding of the medical device industry, coupled with excellent networking skills, will be essential. Additionally, candidates should demonstrate adaptability, creative thinking, and the ability to thrive in a fast-paced environment, making strong contributions to the company's mission and objectives.