Senior Commercial Marketing Manager-Medical Device

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Written by AI from the job title and company, not by Cerapedics Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Commercial Marketing Manager at Cerapedics Inc. will play a pivotal role in driving the strategic marketing initiatives for our cutting-edge medical devices. This individual will be responsible for developing and executing comprehensive marketing strategies to maximize product visibility, enhance brand recognition, and ensure competitive positioning in the market. The Senior Commercial Marketing Manager will collaborate with cross-functional teams to oversee product launches, develop targeted promotional materials, and analyze market trends to inform strategic decision-making.

Job Responsibilities

• Develop and execute marketing plans aimed at increasing awareness and adoption of medical device products.
• Collaborate with the sales team to create sales tools and promotional materials that effectively communicate product benefits.
• Conduct market research and analysis to identify trends, opportunities, and competitive threats.
• Manage product launch campaigns, including planning, execution, and post-launch assessment.
• Monitor marketing performance metrics and adjust strategies accordingly to achieve business objectives.
• Build and maintain relationships with key opinion leaders, healthcare professionals, and industry stakeholders.
• Lead cross-functional teams in the development of product positioning and messaging.
• Ensure compliance with industry regulations and company policies in all marketing practices.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in commercial marketing, preferably in the medical device or pharmaceuticals sector.
• Proven track record of successful product launches and marketing campaigns.
• Strong analytical skills with the ability to interpret market data and translate findings into actionable strategies.
• Excellent written and verbal communication skills, with the ability to present complex information clearly.
• Demonstrated ability to work collaboratively in a cross-functional team environment.
• Proficiency in digital marketing tools and platforms, as well as traditional marketing methods.

Technologies & Tools

The Senior Commercial Marketing Manager will utilize various technologies and tools aimed at enhancing marketing efforts and product analysis. Key tools include Customer Relationship Management (CRM) software like Salesforce, digital marketing platforms including Adobe Marketing Cloud, analytics tools such as Google Analytics, and project management software like Asana or Trello. Familiarity with social media advertising platforms and content management systems is also advantageous.

Ideal Candidates

Ideal candidates for the Senior Commercial Marketing Manager position will possess a blend of strategic thinking and creativity. They should be results-driven, with a passion for innovation in the medical device field. The ability to lead cross-functional teams, manage multiple projects simultaneously, and demonstrate strong interpersonal skills is essential. A commitment to understanding and addressing the needs of healthcare professionals and patients is crucial for success in this role.