Senior Commercial Marketing Manager-Medical Device

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Written by AI from the job title and company, not by Cerapedics Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Commercial Marketing Manager at Cerapedics Inc. will play a pivotal role in driving the strategic marketing initiatives for our cutting-edge medical device products. This position entails overseeing the development and execution of comprehensive marketing plans, collaborating closely with cross-functional teams to enhance product visibility and market penetration. The Senior Commercial Marketing Manager will be responsible for conducting market research, identifying customer needs, and implementing effective promotional strategies to position our products favorably within the competitive landscape of the medical device industry.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for medical devices to meet business objectives.
• Collaborate with product development, sales, and regulatory teams to ensure product alignment and compliance.
• Conduct market research and analysis to identify trends, competitive landscape, and customer needs.
• Manage marketing budgets and allocate resources effectively to maximize marketing ROI.
• Create and oversee marketing collateral, including brochures, presentations, and digital content.
• Lead product launches and promotional campaigns, ensuring alignment with overall marketing strategy.
• Measure and report on marketing campaign performance, using insights to inform future strategies.
• Build and maintain relationships with key stakeholders, including healthcare professionals and industry influencers.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is preferred.
• Minimum of 5 years of experience in commercial marketing, preferably within the medical device or healthcare industry.
• Strong understanding of market dynamics, customer segmentation, and competitive analysis.
• Proven experience in leading successful product launches and marketing campaigns.
• Exceptional analytical skills with the ability to interpret data and metrics to drive decision-making.
• Excellent communication and interpersonal skills, with a strong ability to work collaboratively.
• Demonstrated knowledge of digital marketing strategies and tools.
• Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.

Technologies & Tools

The Senior Commercial Marketing Manager will leverage various technologies and tools to enhance marketing effectiveness, including customer relationship management (CRM) systems such as Salesforce, digital marketing platforms like HubSpot, and analytical tools such as Google Analytics. Additionally, familiarity with project management software will be crucial in coordinating marketing efforts and initiatives efficiently.

Ideal Candidates

Candidates who excel in this position will possess a proactive approach to problem-solving and exhibit strong leadership capabilities. An ideal candidate will demonstrate a passion for innovation in the medical field and have a robust understanding of the healthcare ecosystem. Candidates should also be adaptable, detail-oriented, and possess a strong drive for results, with an ability to influence cross-functional teams positively and navigate the complexities of the medical device industry.