Senior Commercial Marketing Manager-Medical Device

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Cerapedics Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Commercial Marketing Manager at Cerapedics Inc. will play a pivotal role in driving commercial strategies for our innovative medical device portfolio. This position involves leading the development and execution of marketing campaigns, managing product launches, and collaborating with cross-functional teams to enhance product visibility and market penetration. The ideal candidate will be responsible for analyzing market trends, identifying customer needs, and implementing effective marketing initiatives to support the company’s growth objectives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for the medical device product lines.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Collaborate with sales teams to establish marketing goals and tactics to meet revenue targets.
• Create and manage marketing collateral, including brochures, presentations, and digital content.
• Lead product launch activities, ensuring successful execution from concept to market.
• Analyze performance metrics to assess the effectiveness of marketing campaigns and make data-driven decisions for optimization.
• Maintain relationships with key opinion leaders and industry influencers to foster brand awareness and support.
• Oversee marketing budgets and forecasting, ensuring efficient allocation of resources.
• Train and mentor junior marketing staff within the team.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5-7 years of experience in commercial marketing, preferably within the medical device or healthcare industry.
• Demonstrated expertise in product marketing, launch strategies, and campaign management.
• Strong analytical skills with experience in market research and data analysis.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across various teams.
• Proficiency in digital marketing tools and content management systems.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Technologies & Tools

The Senior Commercial Marketing Manager will leverage various technologies and tools to effectively execute marketing initiatives. This includes proficiency in CRM systems (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), data analytics tools (such as Google Analytics), and content management systems for digital marketing efforts. Familiarity with project management software (e.g., Trello, Asana) will also be essential to coordinate tasks and campaigns efficiently.

Ideal Candidates

The ideal candidate for the Senior Commercial Marketing Manager position at Cerapedics Inc. possesses a blend of creativity and analytical thinking, allowing them to conceptualize innovative marketing strategies while making data-driven decisions. They should exhibit leadership qualities, capable of mentoring team members and fostering a collaborative environment. An innate ability to adapt to a dynamic market landscape, alongside a passion for advancing medical technologies, will further enhance their suitability for this role. Strong relationship-building skills and a proactive approach to problem-solving are also key characteristics that define the best fit for this position.