Senior Commercial Marketing Manager-Medical Device

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Cerapedics Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Commercial Marketing Manager - Medical Device at Cerapedics Inc. will be responsible for developing and executing comprehensive marketing strategies that enhance the company's product portfolio within the medical device sector. This position involves leading market research initiatives, defining target audiences, and collaborating with cross-functional teams to align marketing objectives with business goals. The Senior Commercial Marketing Manager will also play a vital role in product launches, promotional campaigns, and strengthening brand awareness, ensuring sustained growth and competitive advantage in the marketplace.

Job Responsibilities

• Develop and implement comprehensive marketing strategies tailored to the medical device market.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with product development, sales, and regulatory teams to ensure alignment on product positioning and messaging.
• Lead the planning and execution of product launches, promotional activities, and marketing campaigns.
• Manage the marketing budget and track the performance of marketing initiatives against ROI benchmarks.
• Establish KPIs to measure the effectiveness of marketing efforts and adjust strategies as necessary.
• Foster strong relationships with key opinion leaders (KOLs) and stakeholders within the medical community.
• Prepare regular reports and presentations on marketing performance for senior management.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in commercial marketing, preferably within the medical device industry.
• Proven track record of successfully launching medical devices and driving market adoption.
• Strong analytical skills with the ability to interpret market data and identify actionable insights.
• Excellent communication and interpersonal skills, with the ability to engage and influence diverse stakeholders.
• Proficiency in digital marketing strategies, including social media, email campaigns, and online advertising.
• Experience managing teams and projects in a fast-paced environment.

Technologies & Tools

The Senior Commercial Marketing Manager will leverage various technologies and tools to execute their responsibilities effectively. Familiarity with marketing automation software, CRM systems, and data analytics platforms is essential. The role may require using platforms such as HubSpot, Salesforce, Google Analytics, and advanced Excel for data reporting and analysis to gauge marketing performance and strategy effectiveness.

Ideal Candidates

Ideal candidates for the Senior Commercial Marketing Manager position will possess a strong blend of strategic vision and operational effectiveness. They will have a proactive approach to problem-solving, the ability to work collaboratively within cross-functional teams, and the capacity to navigate the regulatory landscape of the medical device industry. A successful candidate will demonstrate adaptability, creativity in marketing strategies, and a commitment to driving results while maintaining ethical standards in the medical field.