Senior Commercial Marketing Manager-Medical Device Job at Cerapedics Inc in Broo

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Job Overview

The Senior Commercial Marketing Manager at Cerapedics Inc. will play a pivotal role in driving the commercial success of our medical device offerings. This position involves collaborating closely with cross-functional teams to develop and implement effective marketing strategies that resonate with healthcare professionals and institutions. The successful candidate will oversee market analysis, product positioning, and promotional campaigns, ensuring that our solutions meet the needs of the medical community and drive growth in sales and market share.

Job Responsibilities

• Develop and execute comprehensive marketing strategies that align with the overall business objectives and drive product awareness.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Lead the development of marketing collateral, including brochures, presentations, and digital content to support sales initiatives.
• Work collaboratively with the sales team to create targeted campaigns that enhance lead generation and conversion rates.
• Monitor and analyze the effectiveness of marketing programs and make data-driven recommendations for continuous improvement.
• Manage relationships with external agencies and vendors to ensure brand consistency and optimal resource utilization.
• Coordinate product launches and ensure cross-functional alignment during all phases of product commercialization.
• Prepare and present marketing plans and performance reports to senior management on a regular basis.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• A minimum of 5-7 years of experience in commercial marketing within the medical device or healthcare industry.
• Proven experience with product marketing strategies in a regulated environment.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication and interpersonal skills, capable of engaging with various stakeholders.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.
• Proficiency in digital marketing tools and CRM platforms.

Technologies & Tools

The Senior Commercial Marketing Manager will utilize various technologies and tools to facilitate marketing efforts and data analysis. Key tools include marketing automation platforms, CRM software such as Salesforce, data analytics tools, and content management systems. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, is essential for reporting and presentation purposes.

Ideal Candidates

Ideal candidates for this role will possess a strategic mindset and a proactive approach to problem-solving. They should be effective communicators with strong leadership skills, able to inspire and influence both internal teams and external stakeholders. Candidates should demonstrate a passion for innovation in the medical field and a commitment to improving patient outcomes. Additionally, a track record of success in fast-paced environments and adaptability to changing market conditions are crucial traits for thriving in this position at Cerapedics Inc.