Senior Digital Media & Advertising Manager

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Written by AI from the job title and company, not by TargetSmart, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Digital Media & Advertising Manager at TargetSmart is responsible for developing, implementing, and optimizing digital marketing strategies that drive brand awareness and customer engagement across various platforms. This role involves managing comprehensive advertising campaigns, analyzing market trends, and collaborating with cross-functional teams to ensure alignment with the company's goals. The ideal candidate will leverage data-driven insights to refine strategies, enhance ROI, and build strong relationships with stakeholders in a fast-paced environment.

Job Responsibilities

• Develop and execute innovative digital marketing strategies to maximize reach and engagement.
• Manage end-to-end advertising campaigns across multiple platforms including social media, search engines, and display networks.
• Analyze and report on campaign performance, utilizing insights to make data-driven decisions and optimize marketing efforts.
• Collaborate with creative teams to produce engaging and high-quality content.
• Maintain strong relationships with external partners and vendors to enhance media buying and advertising efforts.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
• Oversee budget management and allocation for different advertising campaigns.
• Lead and mentor junior team members, fostering a collaborative and innovative team environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or related field; Master’s degree is preferred.
• Minimum of 5 years of experience in digital marketing and advertising, preferably in a managerial role.
• Strong knowledge of digital marketing concepts and tools, including SEO, PPC, content marketing, and social media strategies.
• Proficiency in data analysis tools such as Google Analytics, and experience with A/B testing.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills with the ability to work collaboratively across teams.
• Experience with marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Senior Digital Media & Advertising Manager will utilize a variety of technologies and tools to perform their duties efficiently. This includes but is not limited to Google Ads, Facebook Ads Manager, Adobe Creative Suite, HubSpot for marketing automation, and various data analytics tools such as Tableau and Google Analytics. Familiarity with Content Management Systems (CMS) and email marketing platforms will also be essential in managing content strategies and advertising campaigns.

Ideal Candidates

Ideal candidates for the Senior Digital Media & Advertising Manager position are strategic thinkers with a robust understanding of digital marketing landscapes. They possess strong analytical skills and can translate complex data into actionable insights. Effective communicators who thrive in team settings will excel in this role, along with individuals who are proactive and agile in adapting to new challenges and technologies. A passion for continuous learning and staying ahead in the ever-evolving digital marketing field is paramount for success.