Senior Director, Brand Strategy and Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Granicus, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Director of Brand Strategy and Marketing at Granicus, the individual will be responsible for leading the development and execution of comprehensive brand strategies that enhance the company's position in the market. This role will require a combination of visionary leadership and tactical execution, focusing on brand development, market research, and integrated marketing campaigns that engage various stakeholders. The successful candidate will collaborate closely with cross-functional teams to foster innovation, drive growth, and ensure brand consistency across all channels.

Job Responsibilities

• Develop and implement a holistic brand strategy that aligns with Granicus’ mission and business goals.
• Lead the market research initiatives to understand customer needs, industry trends, and competitive landscape.
• Oversee the creation and execution of integrated marketing campaigns to enhance brand awareness and engagement.
• Collaborate with product development teams to ensure alignment between branding and product offerings.
• Manage the brand budget effectively to optimize ROI on marketing initiatives and campaigns.
• Provide leadership and mentorship to the marketing team, fostering a culture of creativity and accountability.
• Measure and analyze brand performance metrics, making data-driven decisions to refine strategies.
• Establish strong relationships with stakeholders, both internally and externally, to gain buy-in for brand initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 10 years of experience in brand strategy and marketing, with a strong focus on B2B contexts.
• Proven track record of developing successful brand strategies and leading high-performing marketing teams.
• Strong analytical skills, including experience with data analysis and performance metrics.
• Excellent communication and presentation skills, capable of conveying complex concepts to diverse audiences.
• Ability to think strategically while also possessing a hands-on approach to execution.

Technologies & Tools

The Senior Director of Brand Strategy and Marketing will utilize a variety of technologies and tools, including marketing automation software (such as HubSpot or Marketo), customer relationship management (CRM) systems (like Salesforce), analytics tools (including Google Analytics and social media analytics), and graphic design software (such as Adobe Creative Suite) to create impactful marketing materials and measure campaign effectiveness.

Ideal Candidates

The ideal candidate for this position will possess strong leadership qualities, a visionary mindset, and a passion for building and nurturing brands. They should be results-oriented, demonstrating an ability to think strategically while also being adaptable to a rapidly changing marketplace. A collaborative approach, combined with excellent interpersonal skills, will be crucial for forging effective relationships both within the organization and with external partners. Candidates should also value creative thinking and possess a continuous improvement mindset to drive innovation in brand strategy.