Senior Director, Demand & Digital Marketing

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Job Overview

The Senior Director, Demand & Digital Marketing at QSC will be pivotal in driving the overall marketing strategy and execution to enhance demand generation and digital presence across all platforms. This role encompasses leadership responsibilities that require the individual to develop, implement, and oversee marketing initiatives while collaborating closely with sales, product development, and other organizational leaders. The Senior Director will leverage digital channels to reach target customers effectively, ensuring that QSC maintains a competitive edge in the market through innovative marketing strategies rooted in data analysis and customer engagement.

Job Responsibilities

• Develop and execute a comprehensive demand-generation strategy aligned with QSC’s business goals.
• Lead a high-performing team of marketing professionals, fostering a culture of creativity and collaboration.
• Utilize data analytics to measure and analyze campaign performance, making informed adjustments to optimize results.
• Oversee the digital marketing budget, ensuring cost-effective allocation across various channels.
• Collaborate with product teams to align marketing strategies with product offerings and market trends.
• Enhance QSC's online presence through SEO, SEM, and social media strategies.
• Establish and manage metrics for assessing performance and implement corrective actions as needed.
• Drive lead generation through email marketing, content marketing, and tailored digital campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 10 years of experience in demand generation and digital marketing roles, with at least 5 years in a leadership position.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Strong analytical skills with an ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively across departments.
• Experience with marketing automation tools and CRM systems.
• Up-to-date with the latest trends and best practices in digital marketing and demand generation.

Technologies & Tools

This position will require proficiency in various marketing technologies and tools. The Senior Director will utilize CRM platforms such as Salesforce, marketing automation tools like HubSpot or Marketo, as well as analytics software including Google Analytics and Tableau to track campaign performance and measure customer engagement. Familiarity with social media advertising platforms and SEO optimization tools is also essential for driving effective digital marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Director, Demand & Digital Marketing position at QSC should possess a strategic mindset combined with a hands-on approach to leadership. A successful individual will be innovative, results-driven, and able to navigate complex market dynamics while remaining adaptable to emerging trends. Excellent problem-solving abilities, a strong sense of accountability, and a passion for marketing excellence will differentiate successful candidates in this role.