Senior Director - Digital Acquisition and Revenue Marketing (Growth)

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Job Overview

The Senior Director - Digital Acquisition and Revenue Marketing (Growth) at Freshworks is a pivotal leader responsible for driving the strategy to acquire new customers and enhance revenue streams through innovative digital marketing techniques. This role will oversee the digital acquisition channels, develop comprehensive marketing strategies, and ensure alignment with broader business objectives. The successful candidate will work closely with cross-functional teams including product, sales, and customer success to optimize the customer journey, enhance customer lifetime value, and ultimately achieve significant growth targets.

Job Responsibilities

• Develop and implement effective digital marketing strategies and campaigns focused on customer acquisition and revenue growth.
• Analyze market trends and competitive landscape to identify opportunities for growth and strategic positioning.
• Lead and mentor a team of marketing professionals, fostering a culture of performance and continuous improvement.
• Collaborate with product and technology teams to optimize customer experiences and enhance product offerings.
• Manage digital marketing budgets, ensuring optimal allocation of resources to maximize ROI.
• Leverage data analytics to track and measure campaign performance, making data-driven decisions to refine marketing efforts.
• Drive engagement and quality traffic across multiple channels including SEO, SEM, social media, email, and content marketing.
• Establish key performance indicators (KPIs) and metrics to assess marketing effectiveness and inform strategy adjustments.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in digital marketing with a focus on customer acquisition and revenue growth.
• Proven track record of success in developing and executing extensive digital marketing strategies in a B2B environment.
• Strong analytical skills, with experience using marketing analytics tools to derive insights and drive strategy.
• Exceptional leadership and team management abilities with a strong focus on mentoring and development.
• Excellent communication and presentation skills, adept at conveying complex concepts clearly.
• Proficient in marketing automation and CRM tools, such as HubSpot, Salesforce, or similar platforms.

Technologies & Tools

The Senior Director will utilize various technologies and software tools to execute marketing strategies efficiently. Tools include advanced analytics and business intelligence platforms (e.g., Google Analytics, Tableau), digital marketing solutions (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), and advertising platforms (e.g., Google Ads, Facebook Ads) to gather insights, manage campaigns, and track performance metrics across digital channels.

Ideal Candidates

Ideal candidates for this position will possess a blend of strategic thinking and hands-on execution capabilities. They will demonstrate a passion for digital marketing, along with a strong aptitude for data analysis and interpretation. Excellent leadership and interpersonal skills are crucial, as the role requires collaboration with multiple teams and the ability to inspire and guide a diverse group of marketing professionals. Furthermore, an innovative mindset, adaptability to rapidly changing environments, and a results-oriented approach are essential traits for success in this dynamic role.