Senior Director - Digital Acquisition and Revenue Marketing (Growth)

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Job Overview

The Senior Director - Digital Acquisition and Revenue Marketing (Growth) at Freshworks will be responsible for leading strategies that drive customer acquisition and revenue growth through digital marketing initiatives. The successful candidate will oversee the development, execution, and optimization of innovative growth marketing campaigns across multiple digital channels. This position demands a strong understanding of digital marketing frameworks, data analytics, and customer-centric approaches, dedicated to achieving aggressive growth targets while aligning marketing strategies with overall business objectives.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies aimed at driving online customer acquisition and revenue growth.
• Oversee the execution of multi-channel marketing campaigns, including SEM, SEO, content marketing, email marketing, social media, and affiliate marketing.
• Analyze performance metrics and KPIs to assess campaign effectiveness and drive data-informed decision-making for future initiatives.
• Collaborate with cross-functional teams including Sales, Product Development, and Customer Success to ensure alignment on marketing objectives and product positioning.
• Utilize marketing automation and CRM software to enhance lead generation and nurture prospective clients through the sales funnel.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve return on investment targets.
• Lead and mentor a high-performing team of marketing professionals, fostering a culture of creativity and accountability.
• Stay current with industry trends, emerging technologies, and competitive landscape to identify new opportunities for growth.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field is preferred.
• A minimum of 10 years of experience in digital marketing and acquisition, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies that result in significant revenue growth.
• Strong analytical skills with the ability to interpret data, generate insights, and derive actionable conclusions.
• Expertise in marketing automation tools, analytics platforms, and CRM software.
• Excellent communication and interpersonal skills with the capability to build strong relationships across various teams and stakeholders.
• Experience in managing large budgets and achieving impressive ROI on marketing spend.

Technologies & Tools

The Senior Director will utilize a variety of technologies and tools to optimize the digital acquisition and revenue marketing strategies. These include marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, analytics tools such as Google Analytics and Tableau, and social media advertising platforms like Facebook Ads and LinkedIn Campaign Manager. A familiarity with website optimization tools and familiarity with A/B testing methodologies will also be essential.

Ideal Candidates

Ideal candidates for the Senior Director - Digital Acquisition and Revenue Marketing (Growth) role at Freshworks are innovative thinkers with a passion for driving growth through digital avenues. They should possess strong leadership qualities, with the ability to inspire and guide a team towards achieving ambitious goals. The candidate should be data-driven, championing the use of analytics to inform strategic decisions, while maintaining a focus on the customer experience. A collaborative mindset, coupled with excellent communication skills, ensures successful partnerships across various teams and stakeholders within the organization.