Senior Director, Digital Marketing, SMB Marketing, Paramount Advertising

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Job Overview

As the Senior Director of Digital Marketing, SMB Marketing at Paramount Advertising, you will play a pivotal role in shaping and executing the digital marketing strategy aimed at small and medium-sized businesses (SMBs). Your primary responsibility will be to enhance the visibility and engagement of Paramount's advertising services within the SMB sector. You will lead a team of marketing professionals, liaising with cross-functional teams to create comprehensive campaigns that drive customer acquisition and retention. Utilizing deep insights into digital channels, you will be tasked with innovating marketing strategies that maximize return on investment, while aligning with overall corporate objectives.

Job Responsibilities

• Develop and execute a comprehensive digital marketing strategy tailored for small and medium-sized businesses.
• Lead and manage a high-performing team of digital marketers and specialists in various channels.
• Analyze market trends and data to inform strategic planning and campaign optimization.
• Collaborate with product development, sales, and other departments to create integrated marketing programs.
• Oversee digital advertising campaigns, including SEO, SEM, email marketing, and social media initiatives.
• Establish key performance indicators (KPIs) to measure campaign effectiveness and report on business impact.
• Foster relationships with external partners and agencies to expand marketing capabilities and reach.
• Manage the marketing budget, ensuring effective allocation of resources across campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• A minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of developing successful digital marketing strategies that drive engagement and growth.
• Strong analytical skills with experience using data to guide decision-making and strategy optimization.
• Hands-on experience with digital marketing tools, platforms, and technologies.
• Exceptional leadership and team management abilities, with a focus on mentoring and developing talent.
• Excellent communication and presentation skills, capable of conveying complex information clearly.
• Experience in the advertising or media industry is highly advantageous.

Technologies & Tools

The Senior Director of Digital Marketing will utilize a variety of technologies and tools to enhance marketing efforts and streamline operations. This includes, but is not limited to, Google Analytics for data analysis, HubSpot or Marketo for marketing automation, Adobe Creative Suite for content creation, and social media management platforms such as Hootsuite or Sprout Social. Familiarity with CRM systems and digital advertising platforms will also be essential to track campaign performance and optimize marketing strategies.

Ideal Candidates

An ideal candidate for the Senior Director, Digital Marketing role will possess not only the requisite experience but also a forward-thinking mindset that embraces innovation and change. They will be passionate about the digital landscape and its potential to connect businesses with their customers. Strong interpersonal skills are essential, as the role involves collaboration across multiple departments and stakeholders. The ability to adapt strategies based on evolving market conditions and consumer behaviors will be crucial. An enthusiastic, data-driven leader who fosters a culture of creativity and accountability will thrive in this position.