Senior Director, Global Digital and Demand Generation Marketing

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Job Overview

The Senior Director of Global Digital and Demand Generation Marketing at Conduent will be responsible for leading the strategic direction and execution of digital marketing initiatives aimed at driving demand generation and maximizing brand presence across various markets worldwide. This role requires a blend of innovative thinking and analytical capabilities to enhance the customer journey, optimize marketing channels, and deliver measurable results. Working closely with cross-functional teams, the Senior Director will oversee all aspects of digital marketing, ensuring alignment with organizational objectives and fostering an environment that champions creative solutions and data-driven decision-making.

Job Responsibilities

• Develop and implement a comprehensive global digital marketing strategy that aligns with Conduent’s business objectives and enhances brand visibility.
• Lead the demand generation efforts through effective digital campaigns, fostering lead acquisition, engagement, and conversion.
• Monitor and analyze key performance indicators (KPIs) to continuously optimize marketing efforts, improving ROI and customer retention.
• Collaborate with product and sales teams to create integrated marketing campaigns that drive customer interest and promote product offerings.
• Manage a high-performing team of marketing professionals, providing mentorship and professional development opportunities.
• Oversee budget management for digital marketing initiatives to ensure efficient allocation of resources.
• Utilize advanced analytics and market research to identify trends and opportunities, adjusting strategies accordingly.
• Establish partnerships with external vendors and agencies to enhance digital capabilities and reach a broader audience.
• Lead change management efforts within the marketing department to embrace new technologies and methodologies.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field is preferred.
• A minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of successfully leading demand generation strategies in a global business environment.
• Strong proficiency in digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.
• Expertise in analytics tools and marketing automation platforms.
• Exceptional leadership skills with the ability to inspire and motivate diverse teams.
• Analytical mindset with strong problem-solving capabilities and attention to detail.
• Excellent communication and interpersonal skills, with the ability to interact effectively with stakeholders at all levels.

Technologies & Tools

The Senior Director, Global Digital and Demand Generation Marketing will utilize a variety of technologies and tools to enhance digital marketing efforts. This includes familiarity with customer relationship management (CRM) systems, marketing automation platforms such as HubSpot or Marketo, analytics tools like Google Analytics and Tableau, as well as social media advertising platforms. Proficiency in content management systems (CMS) and experience with SEO/SEM tools will also be essential to effectively manage and optimize campaigns.

Ideal Candidates

Ideal candidates for this position will exhibit a blend of strategic vision and hands-on expertise in digital marketing. They should possess a strong business acumen and an innovative mindset, alongside exceptional leadership qualities and the ability to drive cross-functional collaboration. The ability to thrive in a fast-paced environment, adapt to changing market dynamics, and communicate effectively with diverse stakeholders is crucial. Strong analytical skills coupled with a high degree of creativity will enable candidates to devise impactful marketing strategies that resonate with global audiences.