Senior Director, Global Digital and Demand Generation Marketing

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Job Overview

The Senior Director of Global Digital and Demand Generation Marketing at Conduent will play a crucial role in shaping and executing marketing strategies that drive customer engagement and revenue growth. The successful candidate will lead a dynamic team in the design and optimization of digital marketing initiatives, ensuring alignment with overall business objectives. This role requires a blend of strategic thinking, deep understanding of digital channels, and exceptional leadership skills to foster innovation and maximize impact across various markets worldwide.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive demand generation.
• Lead a team of digital marketing professionals, providing guidance and support for the execution of campaigns across multiple channels.
• Analyze market trends and customer insights to identify new opportunities for growth and optimization.
• Collaborate with cross-functional teams, including sales, product, and technology, to align marketing strategies with business goals.
• Manage budgets and allocate resources effectively to ensure maximum ROI from marketing initiatives.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing efforts, providing regular reports to senior leadership.
• Stay abreast of industry developments and emerging trends, ensuring that the company's marketing tactics remain competitive and innovative.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 10 years of experience in digital marketing or demand generation, with at least 5 years in a leadership role.
• Proven track record of developing successful digital marketing strategies that drive business growth.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to interact effectively at all levels of the organization.
• Experience with digital marketing tools and platforms, such as Google Analytics, Marketing Automation Systems, and CRM software.

Technologies & Tools

The Senior Director will engage with a range of technologies and tools essential for effective digital marketing. These may include Customer Relationship Management (CRM) software, Marketing Automation platforms, Google Analytics, SEO tools, and various social media advertising platforms. Proficiency in data analysis and reporting tools will also be vital to drive insights and measure the success of marketing campaigns.

Ideal Candidates

Ideal candidates for the Senior Director role will possess a strategic mindset complemented by a hands-on approach to execution. They should demonstrate strong leadership capabilities, inspiring creativity and collaboration within their team. The ability to adapt to changing market conditions, coupled with excellent problem-solving skills, will be essential. A passion for digital marketing and a keen understanding of how to leverage technology to enhance customer engagement will distinguish top candidates in this competitive landscape.