Senior Director of Channel Sales and Marketing, Americas

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Written by AI from the job title and company, not by Life360, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Director of Channel Sales and Marketing, Americas at Life360 will be instrumental in shaping the company’s strategic direction through the development and execution of channel sales and marketing initiatives across the Americas. This role entails collaborating closely with internal teams and external partners to drive growth, enhance customer engagement, and maximize revenue opportunities. The successful candidate will leverage their extensive industry experience and leadership skills to optimize channel performance and develop comprehensive go-to-market strategies that align with Life360’s objectives.

Job Responsibilities

• Develop and implement a comprehensive channel sales strategy that supports the overall business goals of Life360.
• Lead a team of sales and marketing professionals in driving engagement within existing channels while identifying new opportunities for growth.
• Collaborate with product and marketing teams to ensure alignment and effective communication of value propositions.
• Establish and nurture relationships with key channel partners, ensuring strong partnerships and sustainable collaborations.
• Analyze market trends and competitive landscape to inform strategic decision-making and enhance channel effectiveness.
• Set and monitor performance metrics, adjusting strategies as needed to meet desired results and ROI targets.
• Deliver regular updates to senior management and stakeholders on channel performance and strategic initiatives.
• Oversee the development and execution of training programs for channel partners to ensure maximum adoption and effectiveness of Life360’s offerings.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
• 10+ years of experience in channel sales and marketing, particularly within the technology or telecommunications sectors.
• Proven track record of driving channel growth and developing successful sales strategies.
• Strong analytical skills with the ability to interpret data and market trends to inform strategic decisions.
• Exceptional leadership and team management abilities, with experience in mentoring and developing talent.
• Excellent communication and negotiation skills, with the capability to build and maintain strong relationships with partners.
• Experience using CRM software and marketing automation tools to track performance and manage campaigns effectively.

Technologies & Tools

The Senior Director will utilize a variety of technologies and tools to implement successful channel sales and marketing strategies. Key tools include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and data analytics tools for performance tracking and market analysis. Proficiency in Microsoft Office Suite and collaboration tools (e.g., Slack, Microsoft Teams) is also essential for effective communication and project management.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of strategic thinking and operational execution capabilities. They will exhibit outstanding leadership qualities and inspire their team towards achieving ambitious goals. A proactive approach to problem-solving, excellent organizational skills, and the ability to adapt to a fast-paced, dynamic environment are critical. Furthermore, a passion for innovation and technology, along with a customer-centric mindset, will drive the candidate to continually enhance channel performance and exceed growth expectations.