Senior Director of Digital Marketing

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Written by AI from the job title and company, not by National Trust for Historic Preservation, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Director of Digital Marketing at the National Trust for Historic Preservation will spearhead the development and execution of strategic digital marketing initiatives aimed at elevating the organization's visibility and engagement within the historic preservation community. This leader will be responsible for overseeing all digital channels, optimizing user experience, driving digital growth, and fostering collaboration across departments to achieve organizational goals. A forward-thinking individual, the Senior Director will leverage data-driven insights to devise innovative strategies that resonate with diverse audiences while promoting the Trust's mission.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with the National Trust’s objectives.
• Oversee the management of the organization’s website, social media platforms, email campaigns, and paid advertising initiatives.
• Lead analytics and reporting efforts to track key performance indicators (KPIs) and enhance marketing effectiveness.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital touchpoints.
• Manage and mentor the digital marketing team, fostering professional growth and performance excellence.
• Stay abreast of industry trends and best practices to continually innovate and refine the digital marketing strategy.
• Build and maintain relationships with external partners, vendors, and stakeholders to support digital marketing initiatives.

Qualifications

• Master’s degree in Marketing, Communications, Business Administration, or related field.
• A minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of successfully developing and executing digital marketing strategies that achieve measurable results.
• Strong knowledge of SEO, SEM, social media, email marketing, and web analytics tools.
• Exceptional analytical skills with a data-driven approach to decision-making.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly.
• Experience in nonprofit or cultural organizations is preferred.

Technologies & Tools

The Senior Director of Digital Marketing will utilize a variety of technologies and tools to effectively execute their responsibilities. Key software includes Customer Relationship Management (CRM) systems like Salesforce, marketing automation platforms such as HubSpot and Mailchimp, and web analytics tools including Google Analytics. Proficiency in content management systems (CMS) like WordPress and social media management tools such as Hootsuite or Buffer will also be essential for managing the organization’s digital presence.

Ideal Candidates

Ideal candidates for the Senior Director of Digital Marketing role will demonstrate a passion for historic preservation and a commitment to the mission of the National Trust. They will possess a blend of creativity and analytical thinking, enabling them to craft innovative marketing strategies while evaluating their effectiveness. Strong leadership skills are vital, as the successful candidate will inspire and motivate a diverse team. Additionally, candidates should exhibit strategic vision, adaptability to change, and a collaborative spirit, fostering productive partnerships across departments and with external stakeholders.