Senior Email Marketing Campaign Manager, US

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Job Overview

The Senior Email Marketing Campaign Manager at Branch will play a pivotal role in spearheading our email marketing initiatives, driving engagement, conversion, and brand loyalty through innovative and strategic campaign management. This position encompasses the development and execution of robust email marketing strategies, analyzing campaign performance, and customizing messaging to enhance customer experience. The successful candidate will lead cross-functional teams, collaborate with stakeholders, and utilize data-driven insights to optimize email campaigns and improve overall marketing effectiveness.

Job Responsibilities

• Design and implement comprehensive email marketing strategies to achieve business objectives.
• Manage end-to-end email campaign development including conceptualization, design, testing, and deployment.
• Analyze email performance metrics and report insights to stakeholders for continuous improvement.
• Segment email lists based on customer behavior and preferences to enhance targeting and personalization.
• Collaborate with product, design, and content teams to ensure alignment across messaging and branding.
• Stay current with email marketing best practices and industry trends to innovate and optimize campaigns.
• Oversee email marketing calendar and ensure timely delivery of campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• A minimum of 5 years of experience in email marketing or digital marketing, preferably within a B2B or B2C environment.
• Proficient in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
• Strong understanding of email KPIs, A/B testing methodologies, and analytics tools.
• Excellent written and verbal communication skills, with attention to detail in all outputs.
• Ability to manage multiple projects and prioritize tasks effectively under tight deadlines.
• Experience with HTML and CSS for email design is a plus.

Technologies & Tools

The Senior Email Marketing Campaign Manager will utilize a variety of technologies and tools to effectively manage marketing campaigns. This includes email automation platforms, customer relationship management (CRM) systems for audience segmentation, analytics tools for performance measurement, and design software to create visually appealing email templates. Familiarity with HTML/CSS for customizing email layout and a grasp of data analytics software will be essential to optimize campaigns and improve customer engagement.

Ideal Candidates

The ideal candidates for the Senior Email Marketing Campaign Manager position will possess a blend of creativity and analytical thinking. They should be proactive in identifying opportunities for enhancement and possess excellent problem-solving skills. A deep passion for email marketing and understanding of digital trends is crucial, coupled with the capability to thrive in a fast-paced environment. Strong collaboration skills, alongside the ability to convey complex ideas clearly, will further distinguish the candidates who can successfully elevate our email marketing efforts at Branch.