Senior Email Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Dice, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Email Marketing Manager at Dice is responsible for developing and executing comprehensive email marketing strategies designed to drive customer engagement, increase retention rates, and optimize overall campaign performance. This role requires a strategic thinker with a keen understanding of email marketing best practices, industry trends, and customer insights. The Senior Email Marketing Manager will collaborate with cross-functional teams to create compelling content, analyze campaign results, and enhance the overall effectiveness of email communications.

Job Responsibilities

• Develop and implement strategic email marketing campaigns targeting various customer segments.
• Analyze email performance metrics and provide actionable insights to optimize future campaigns.
• Collaborate with content creators and designers to develop engaging email content.
• Manage the email marketing calendar, ensuring timely delivery of campaigns.
• Conduct A/B testing to evaluate email content, design, and user experience.
• Monitor industry trends and competitor activities to inform email marketing strategies.
• Ensure compliance with data protection regulations and best practices for email marketing.
• Oversee email database management to maintain data integrity and segmentation.
• Train and mentor junior email marketing staff, providing guidance on best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in email marketing or digital marketing.
• Proficient in email marketing platforms such as HubSpot, Mailchimp, or similar.
• Strong analytical skills with experience in tracking and interpreting email marketing metrics.
• Excellent written and verbal communication skills.
• Knowledge of HTML/CSS and email design principles is preferred.
• Experience with marketing automation tools and CRM systems.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Technologies & Tools

The Senior Email Marketing Manager will utilize various technologies and tools to execute effective email marketing campaigns. Proficiency with major email marketing platforms such as HubSpot, Mailchimp, and Constant Contact is essential, along with experience in analytics tools like Google Analytics or similar to track performance and gather insights. Familiarity with HTML and CSS for designing email templates, as well as CRM systems for database management and segmentation, is also required.

Ideal Candidates

Ideal candidates for the Senior Email Marketing Manager position at Dice will exhibit a passion for creating dynamic and engaging email campaigns that resonate with target audiences. They should possess strong analytical skills to interpret data and drive continuous improvement in email strategies. Excellent communication abilities, creativity, and the capacity to work collaboratively within a team are essential. A self-starter attitude and a commitment to staying updated on the latest email marketing trends will set candidates apart in this role.